Did Jackson Chourio really get roped in by $31.47B-worth General Mills for limited edition cereal collab? Looking into the viral claim
Milwaukee Brewers star Jackson Chourio will not only be remembered as the youngest slugger in MLB history to have a 20-20 season but also as a cereal box icon - or so a viral claim on the internet goes.
A report emerged on Wednesday that consumer food company General Mills has teamed up with the young Brewers sensation for a special edition of one of America's most beloved breakfast cereals: Honey Nut Cheerios.
The supposed collaboration, highlighted in a viral post from Talkin’ Basabell on Sunday, features a beaming Chourio on a limited-edition cereal box of "Honey Nut Chourios." He's decked out in his Brewers uniform alongside the brand’s iconic bee mascot.
The box reads "Naturally Flavored Jackson Chourio," which would mean that it's the first time a Brewers player has graced the front of a cereal box. However, this entire news report is from a parody account, meaning it is NOT TRUE.
The account Talkin’ Basabell is not to be confused with Talkin' Baseball, a popular podcast run by Jomboy Media and co-hosted by former Twins third baseman Trevor Plouffe.
For General Mills, whose market cap hovers around $32.1 billion (via NYSE), it would've been a good marketing strategy to connect America’s breakfast staple with one of baseball’s brightest young stars. But sadly for Chourio's fans, there doesn't seem to be any truth to this claim.
Brewers' Jackson Chourio has some goals for 2025 season
Jackson Chourio came third in the NL Rookie of the Year voting, behind Pittsburgh Pirates ace Paul Skenes and San Diego Padres star Jackson Merrill, last season.
Chourio left a big first impression with his performances in his rookie year, as he finished the 2024 season hitting .275/.327/.464 and contributing a WAR of 3.8. He hit 21 home runs and 79 RBIs.
Entering the 2025 season, Chourio shared that he's chasing some stats.
“I have some goals,” he said. “I’m not going to say. It’s too early right now. But I have some [goals] I’m working hard to get to. I have some stats that I want to chase, but it’s too early to say.”
However, he also said that he doesn't have to prove anything to anybody.
“I never tried to prove anything to anybody,” Chourio said. “I just tried to enjoy the day. I have the confidence that I know what I can do. … I’m proud of the adjustments I made after a rough first couple of months. The second half was great. I feel really proud of the adjustments I made.”
This season, Chourio has only built upon his 2024 season, hitting .292/.288/.611 to begin the 2025 season.