5 most followed active NBA players on Instagram
Basketball players are among the most revered athletes on the planet and fans turn up in numbers to catch their favourite stars in action on a nightly basis.
However, not content with just the on-court drama, fans often crave for glimpses of what their idols get up to when the cameras are not rolling.
The rise in popularity of social media, Instagram in particular, has provided fans with the opportunity to keep a close eye on what their favourite basketball stars are up to off the court.
The players, in turn, know exactly how to keep their audience entertained; from blow-by-blow accounts of workout routines to candid vacation snaps, NBA stars often share their most intimate moments with the fans.
As a result, they have racked up a massive following on the social media platform and here we take a look at the 5 most followed active NBA players on Instagram:
#5 Kevin Durant (11.6m followers)
A few years ago, Kevin Durant would not have made this list, but his move to the Golden State Warriors propelled him to superstardom.
Durant guided the Warriors to back-to-back championships, which no doubt endeared him to fans in the Bay Area.
His move to Brooklyn this offseason has also contributed to a rise in his Instagram following and he is currently the fifth most-followed NBA superstar on the social media platform.
Durant often takes to Instagram to post throwback pictures from his childhood, as well as his latest photo shoots.
#4 Kyrie Irving (13.4m followers)
Aside from being arguably the best ball-handler in the NBA, Kyrie Irving is also one of the most marketable active players.
He's appeared in advertisements as well as TV shows and has struck deals with the likes of Pepsi and Nike among others, all of which have contributed to his massive fan-following on social media.
Irving has 13.4m followers on Instagram, where he posts videos and photos of himself on vacation, playing basketball, and spending time with his family.
He also often posts pictures of his signature sneaker collections, which are highly coveted the world over.