A closer look at Jayson Tatum's shoe deal with Air Jordan Brand
Jayson Tatum's shoe deal with Air Jordan Brand has been great so far. The Boston Celtics forward will get his signature shoes very soon, which is very exciting news for his fans.
Tatum has been one of the best players in the league over the past few years. He led his team to an NBA Finals appearance last season and is looking to have another deep playoff run this season.
This article will take a closer look at Jayson Tatum's shoe deal with Jordan Brand and everything we know about it. Considering how amazing the young player has been, signing him to a contract was one of the best moves for the brand.
Jayson Tatum's shoe deal was originally with Nike
Jayson Tatum's shoe deal was originally with Nike. The Boston Celtics forward signed a deal with the footwear giant when he entered the league and stayed with the company until 2019.
Tatum was the first NBA player to test Nike's auto-lacing HyperAdapt BB shoes during games. In 2018, Jayson Tatum created a multi-colored pair of PG 2 shoes with his son's initials on the inner tongue.
In 2019, Tatum left the parent Nike company to sign a multi-year deal with Jordan Brand. The Celtics forward was one of five basketball players chosen by Michael Jordan to promote the new line of Air Jordan shoes.
Unfortunately, there aren't many details regarding Jayson Tatum's shoe deal. We don't know how much it's worth nor when it expires. However, considering how good he has been, we expect him to stay with the company for many more years.
Michael Jordan announces the signing of @jaytatum0 to @Jumpman23 in Paris. 👀 https://t.co/RMCI0Vj8HF
Tatum was excited to get a deal with Jordan Brand. He was also very happy to be selected by Michael Jordan.
"It was like a dream come true," Jayson Tatum said regarding his contract with Jordan brand. "Michael Jordan has the last say. So for him to give you the last stamp and to say that he wants you as part of the family is the ultimate acceptance."
The 24-year-old All-Star made the right move by signing with Jordan Brand. Thanks to this, he will receive his signature shoes in March 2023.
Jayson Tatum's signature Jordan shoes
Jayson Tatum's shoe deal will result in the star forward getting his signature shoes. They will be named Jordan Tatum 1 and are expected to be released in March 2023.
According to Sole Retriever, Tatum's signature shoes will have three different colorways and the retail price for the adult pair of shoes will be $120.
Besides Jayson Tatum, Jordan Brand recently signed a lot of other young NBA players. Zion Williamson, Bam Adebayo and Luka Doncic have all signed deals with the footwear brand in the past few years.
The league is in good hands with these players and their growth will drastically benefit Jordan Brand as well.