In Photos: Luka Doncic teases Air Jordan Luka 3 'Blurred Vision' ahead of its launch
Luka Doncic is set to enter his seventh NBA season with the Dallas Mavericks after playing in his first finals this year. In anticipation of a promising new season, Doncic shared a sneak peek of his Air Jordan Luka 3 'Blurred Vision sneakers ahead of its launch on Tuesday. The colorway featured a combination of vapor green, cone, psychic circle, purple and hyper jade.
Aside from the snap of the shoes, the Mavericks superstar also showcased how they looked on his feat with a blurry aesthetic featured. The new sneakers in his signature line include a cushion 3.0 foam to provide extra comfort, while a stable plate has been added to enhance flexibility and support.
The Air Jordan Luka 3 'Blurred Vision' is priced at $130 and is available on the Jordan website and in select retail stores.
Luka Doncic talked about the foundation of his latest Air Jordan Luka 3
In an interview with Boardroom's Nick DePaula in April, Mavericks' Doncic highlighted his fascination with cars and how that played a role in the creation of his latest shoes under the Air Jordan brand.
"This design being inspired by cars is fun," Doncic said. "It's about the speed and control you need on the court, just like on the road. ... When I first saw the Luka 3 on the screen, I liked it a lot. It felt very futuristic. When I finally got to hold it ... even better."
Jordan's Senior Design Director David Cin highlighted the evolution of Doncic's taste when it came to cars, dating back to his days in Slovenia. Presented as the face of the Dallas Mavericks franchise, his growth as an NBA player has been incredible, the same as his car preferences have evolved over time.
Similar to what he looks for in his car collection, the Mavericks star wanted to prioritize having the proper speed and control with his Air Jordan Luka 3 sneakers.
Based on his style of play, Doncic thrives by maintaining complete control of his pace on the court. He doesn't easily get sped up or hampered by opposing defenses, which gives him stability in running the Mavericks' offense.
His latest shoes provide the needed support that strengthens his offensive capabilities, whether it's his shotmaking or dribble penetration ability.