In Photos: Michael Jordan's $6,600,000,000 brand unveils highly anticipated Air Jordan 39 collection ahead of July 23rd launch
Hall of Famer Michael Jordan's Jordan Brand, valued at $6.6B according to CelebrityNetWorth, has shared upcoming photos of the Air Jordan 39 collection ahead of the upcoming release scheduled for Jul. 23. The low-top Air Jordan 39 will feature a number of different colorways upon release, with BR Kicks sharing images of the first colorways on Instagram.
With the release, Michael Jordan and Jordan Brand extend their lead for the most signature shoes, with LeBron James sitting in second place as he and Nike prepare to release the Nike LeBron 22s later this year.
The Air Jordan 39s feature a low-cut design with a leather heel, suede toe-cap, and what appears to be a breathable material for the upper and the tongue. The post from BR Kicks announcing the Air Jordan 39 release featured eight different colorways, along with a ninth red colorway.
Many of the designs appear to play off one another, with minor changes between colorways while on the flip side others, such as the all-red Air Jordan 39 colorway, boast a bright eye-catching design.
Below, you can see various photos of the Jordan 39 colorways in an Instagram carousel courtesy of BR Kicks.
Looking at the upcoming releases for Michael Jordan's Air Jordan brand as we prepare for the 2024 Paris Olympics
The upcoming Air Jordan 39 release scheduled for Jul. 23 isn't the only release Jordan brand has in the works. Ahead of the Olympics, Michael Jordan's company has filled the release calendar with a number of highly-anticipated launches.
Rapper Travis Scott recently teased a new colorway of his Jumpman Jack shoes while performing onstage at a concert. Although the shoes don't have a release date, fans were quick to take note of the never-before-seen shoes.
In addition, Michael Jordan's off-court line of Jordan brand sneakers will also be getting a new release of the Air Jordan 1 Low OG for the Holidays in a Game Royal color.
At the same time, the company is also preparing to drop the Jordan Tatum 2 Light Zitron colorway of the Boston Celtics' star's shoes set for the upcoming holiday season after Tatum and Team USA take part in the upcoming 2024 Paris Olympic games.
But that isn't all, Jordan brand is also releasing a new colorway of the Spiz'ike in a unique Dark Obsidian colorway and a low-top silhouette, set to release in the fall. Of course, through it all, the company will likely drop a number of different colorways of the Air Jordan 39.
With plenty of releases on the horizon, it's clear that Jordan brand isn't taking its foot off the gas anytime soon when it comes to new releases ahead of the 2024-25 NBA season.