LeBron James’ men's grooming line 'The Shop' makes headlines with its products at Fanatics Fest in NYC
Lakers star LeBron James has achieved everything there is to achieve in the world of professional basketball, which makes him a prominent participant in the GOAT debate. Bron is a smart guy on the court who has a track record of using every opportunity to secure a win for his team.
However, few people know that apart from being a great basketball player, King James is also a great entrepreneur who has a great business mind. The Lakers ace has several brands under his name that are doing well in their respective markets. Now, it's time for his men's grooming line, which debuted in the first quarter of this year, to take center stage.
The Shop men's grooming line made headlines at the Fanatics Fest in NYC. The official Instagram page of the brand posted pictures of the event on their story. The first story featured a picture of a man holding The Shop's facewash and face lotion sample packs in front of the "Welcome, Fanatics" banner.
The next story featured a couple holding the brand's products and posing with them for the camera. LeBron James launched the men's grooming product line with Maverick Carter, his co-host from the Emmy Award-winning Barbershop-based talk show carrying the same name as the brand. All products from The Shop are available in Walmart for around $10.
LeBron James' Tequila brand 'Lobos 1707' partners up with 'Product Red' charity org
LeBron James' tequila brand "Lobos 1707" partnered with the charity organization "Product Red" and launched an exclusive all-red bottle with the charity's logo on it. Since its establishment in 2006, Product Red has partnered with some of the biggest brands in the world including tech giant Apple and sportswear giant Nike to spread awareness about HIV/AIDS.
Bron's tequila brand is the charity's newest collaboration and in addition to a red bottle, they have reportedly received a $100,000 donation for the brand to support their cause. Following the successful collaboration, the President of the charity organization issued some statements about their partnership with the tequila brand.
"We’re delighted to add Lobos 1707 to our diverse and dedicated family of partners," Jennifer Lotito, President and COO of (RED) told Forbes.
As James himself is involved with the James Family Foundation, which does philanthropic and charity work in his hometown, it was not surprising to see him take another initiative to give back to the community.