Mike Greenberg catches 'O-V-Hoe' allegations for wearing Drake's custom OVO jacket: "they not like us"
ESPN’s Mike Greenberg has been caught up in the hip-hop rift between Drake and Kendrick Lamar after posting an image of himself wearing a custom OVO jacket. The jacket is from Drake's brand OVO, which is an abbreviation of October’s Very Own. Greenberg initially wore the custom jacket and posted the image on X (formerly Twitter), along with the following caption, referencing the ongoing NBA Finals:
Ready for game 1. #FinalsFit
However, fans were seemingly more concerned with the jacket than his plans to see the game. The ESPN host also posted the image on Instagram, where fans responded in a similar manner. Most commenters mocked him, with one saying he is not "as cool" as DraftKings analyst Mike Golic:
“Still not even close to as cool as @golic”
Quite a few fans responded with comments related to Drake and associated Greenberg with the rapper simply because of the jacket:
“69 God”
Most of the comments were derived from Kendrick Lamar’s recent diss song about Drake, "Not Like Us."
What does the term ‘OV-Hoe’ mean?
Every rap appreciator will be aware that Drake and Kendrick Lamar have seen their longstanding feud blow up in recent weeks. The two rappers made a variety of diss songs about each other, with Lamar releasing "Meet the Grahams" on May 4.
The most recent release, "Not Like Us," included a range of references to Drake. The term "OV-Hoe" can be heard in the bridge of the song and is a direct play on the name of Drake’s record label. The song itself levels a range of allegations against Drake and calls him a "69 god." Some users called Mike Greenberg similar names in response to him wearing Drake’s custom jacket.
Hence, while Greenberg had nothing to do with the feud and had merely worn a particular jacket to Game 1 of the NBA Finals, fans took up the opportunity to troll him. The ESPN analyst’s choice of clothes single-handedly led to a barrage of Kendrick Lamar and Drake fans responding to his posts.