PHOTOS: Lakers reveal first look at $3.2 billion Prime sports drink bottles in collaboration with Logan Paul
The LA Lakers and Logan Paul & KSI's Prime Hydration company entered into a new partnership back in March, making the latter the official sports drink of the Lakers. Since then, there has been little news regarding the partnership.
However, on Friday, the franchise gave fans a glimpse at the LA-edition Prime Hydration drink, which was done entirely in LA's purple and gold colors.
Three images were shared to Instagram as part of the reveal, with the first two featuring LA's cheerleaders. The third image then shows three Prime hydration bottles on the court of Crypto.com arena, giving fans a better look at how the design of the bottle matches up with LA's court.
"Lakers x @drinkprime Hydration coming your way, Los Angeles. Check out the exclusive PRIME Hydration Lakers collab bottle on shelves now!"
As LA's post on Instagram revealed, the new LA-themed bottles of Prime Hydration are now in stores. While the collaboration features a unique bottle design, it's unclear whether or not there will be a unique flavor also.
Prime Hydration hit with lawsuit this summer following announcement that it would be the official sports drink of LA Lakers
After it was announced in March that Prime would be the official sports drink of the LA Lakers, the company rolled out a unique Olympic-themed Prime Hydration bottle featuring Kevin Durant.
The bottle, released as Team USA was seeking a gold medal at the 2024 Paris Olympics, featured branding that the Olympic committee believed infringed on the Olympic trademark.
In addition to featuring Team USA colors and Durant's name over a gold star, the bottle also listed off Durant's Olympic accomplishments. According to a lawsuit filed by the Olympic Committee, the brand used terms like "Olympic," "Olympian," and "Team USA," on the bottle.
In addition, Prime reportedly used the terms while advertising and promoting the drink as well, opening up the door for a lawsuit. While the Olympic Committee had previously attempted to get Prime to stop using the trademarked phrases, the beverage company ignored the requests.
As a result, the company was hit with a lawsuit alleging that they both willfully and deliberately decided to infringe on the trademark.
The lawsuit came on the heels of another lawsuit earlier this year where Prime was accused of deceiving customers by including more caffeine than the 200 milligrams advertised.
Despite that, the brand appears to be moving full steam ahead with its promotional activities.