Watch: 1st trailer out for movie ‘AIR' detailing Nike’s pursuit of Michael Jordan
Michael Jordan will once again grace the screens of fans as the first trailer for Matt Damon and Ben Affleck's new project is released. The story will be called "AIR," as a tribute to Jordan's iconic shoeline, Jordan Brand, and will be a biographical, comedy-drama picture.
Watch the first trailer below.
The story will center around Nike's pursuit of MJ in 1984. Both Damon and Affleck will have major roles in the film as Nike founder Phil Knight and executive Sonny Vaccaro, respectively. It's been reported that the film will be released on April 5.
Along with the two moviestars, the cast is comprised of Jason Bateman, Chris Messina, Marlon Wayans, Chris Tucker and Viola Davis. According to sources, it will be the first film to be produced by Damon and Affleck's new company, Artists Equity. "AIR" will be released by Amazon Studios in theaters.
Also read: The role of Michael Jordan's shoes brand “Air Jordan” in the rise of Nike as a shoe giant
Michael Jordan's shoeline remains iconic and influential
Michael Jordan's shoes have remained iconic to this day, despite the legendary player being retired from basketball since 2002. Currently, basketball players aren't the only ones enjoying a fresh pair of Jordans. Hip-hop artists as well as people from different walks of life are fond of the famous shoeline.
One reason behind this is because of how big of a star Jordan is. Most people want to be like Mike, and wearing his shoes is the closest thing to becoming like him. It's safe to assume that Nike did a wonderful job in signing the superstar and giving him his own shoeline.
Also read: What are the contract details between Michael Jordan and Nike? All you need to know
Which current NBA stars are signed with Jordan Brand?
Jordan Brand has had an incredible roster of talent. Now, with the rise of new superstars, here are a few recognizable stars of the modern NBA.
Luka Doncic
Luka Doncic of the Dallas Mavericks signed with Jordan Brand in 2019. Since then, he's shown why he's worthy of being on the roster of MJ's sponsored athletes. His first signature shoe was released last year.
Jayson Tatum
Boston Celtics forward Jayson Tatum is the new star to have his signature shoe released with Jordan Brand. According to Tatum, his first shoe could come out in March of this year.
Zion Williamson
Zion Williamson of the New Orleans Pelicans became part of Jordan Brand in 2019, when he signed a multi-year contract.
Also read: The man who convinced Michael Jordan to stay with Nike: Exploring the legacy of Tinker Hatfield