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Watch: 1st trailer out for movie ‘AIR' detailing Nike’s pursuit of Michael Jordan

Michael Jordan will once again grace the screens of fans as the first trailer for Matt Damon and Ben Affleck's new project is released. The story will be called "AIR," as a tribute to Jordan's iconic shoeline, Jordan Brand, and will be a biographical, comedy-drama picture.

Watch the first trailer below.

Ben Affleck and Matt Damon are making a movie detailing Nike's pursuit of Michael Jordan, and the first trailer dropped today.

Affleck is playing Nike founder Phil Knight, and Damon is playing Nike executive Sonny Vaccaro.

The film releases on April 5th.
https://t.co/GGD4fqGgMn

The story will center around Nike's pursuit of MJ in 1984. Both Damon and Affleck will have major roles in the film as Nike founder Phil Knight and executive Sonny Vaccaro, respectively. It's been reported that the film will be released on April 5.

Along with the two moviestars, the cast is comprised of Jason Bateman, Chris Messina, Marlon Wayans, Chris Tucker and Viola Davis. According to sources, it will be the first film to be produced by Damon and Affleck's new company, Artists Equity. "AIR" will be released by Amazon Studios in theaters.

Also read: The role of Michael Jordan's shoes brand “Air Jordan” in the rise of Nike as a shoe giant


Michael Jordan's shoeline remains iconic and influential

2022 NBA All-Star Game
2022 NBA All-Star Game

Michael Jordan's shoes have remained iconic to this day, despite the legendary player being retired from basketball since 2002. Currently, basketball players aren't the only ones enjoying a fresh pair of Jordans. Hip-hop artists as well as people from different walks of life are fond of the famous shoeline.

One reason behind this is because of how big of a star Jordan is. Most people want to be like Mike, and wearing his shoes is the closest thing to becoming like him. It's safe to assume that Nike did a wonderful job in signing the superstar and giving him his own shoeline.

Also read: What are the contract details between Michael Jordan and Nike? All you need to know


Which current NBA stars are signed with Jordan Brand?

Jordan Brand has had an incredible roster of talent. Now, with the rise of new superstars, here are a few recognizable stars of the modern NBA.

Luka Doncic

Luka Doncic of the Dallas Mavericks signed with Jordan Brand in 2019. Since then, he's shown why he's worthy of being on the roster of MJ's sponsored athletes. His first signature shoe was released last year.

Family flies together. #JUMPMAN https://t.co/SnXhgNvk0j

Jayson Tatum

Boston Celtics forward Jayson Tatum is the new star to have his signature shoe released with Jordan Brand. According to Tatum, his first shoe could come out in March of this year.

Zion Williamson

Zion Williamson of the New Orleans Pelicans became part of Jordan Brand in 2019, when he signed a multi-year contract.

Zion Williamson unveiled his first signature shoe as Jordan Brand’s first Gen Z signature athlete 🎨🔥 @brkicks

The Pelicans star spoke with @TaylorRooks about everything that inspired the “Zion 1”

Watch the full interview here: bit.ly/3ar58Is https://t.co/jzsnMUTygF

Also read: The man who convinced Michael Jordan to stay with Nike: Exploring the legacy of Tinker Hatfield

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