WATCH: $8.21 billion brand goes global with LaMelo Ball, Tyrese Haliburton and Breanna Stewart starring in blockbuster ad
LaMelo Ball, Tyrese Haliburton and Breanna Stewart featured in the latest ad by Puma Hoops. This was the first-ever global ad by the $8.21 billion sports brand for its basketball shoes and it has seemingly become an instant hit. Other stars like Scoot Henderson, Tyrese Haliburton and Flau’jae Johnson were also featured in the video.
The video started with LaMelo Ball showing off his hoop skills with his gang on an open basketball court. The video then switched to LSU Tigers star Flau’jae Johnson who showed off with a side step jumper.
The next one in line was Portland Trail Blazers star Scoot Handerson. The Blazers player was seen dunking the ball in a pickup game in an open court. The video then switched to WNBA superstar Breanna Stewart.
Stewart sat on the throne with goats all around her. The symbolism was clear, with Stewart making a no-look shot behind her which seemingly went in.
The video closed with a message from Indiana Pacers star guard Tyrese Haliburton. He was seen working inside a facility. After a few behind-his-back dribbles, Haliburton made a jumper.
LaMelo Ball and Breanna Stewart still remain two of the biggest faces of the Puma Hoops. Stewart has a large fan following that goes beyond the WNBA. The global brand is seemingly banking on Ball to attract the younger demographic.
LaMelo Ball and Puma release Puma x LaFrancé Assist
Puma and LaMelo Ball's company LaFrancé have already released LaFrancé Assist in the market. The sneaker is street-inspired and has a green color toned throughout the body of the sneaker, with bold green and mustard yellow colors spread across.
The sole of each sneaker from the pair features Puma on one and LaFrance text on the other. The tongue of the LaFrancé Assist features the LaFrance logo. "01 of One" and "Not from here" texts are spread across the bold green sole. The design of the shoe is unique with designs having a striking similarity to the 2000s basketball sneakers.
The LaFrancé Assist hit the market on Oct. 18 across all countries. The shoe comes in both kids and adult sizes. The adult size is priced at $110, compared to $95 for the kid's sizes.