NBA Rumors: Steph Curry nearing lucrative $1B lifetime deal with sports and activewear giant

Golden State Warriors star Steph Curry is one of the highest-paid players in the league.

Not only has he made money from his player contracts but he has also earned a fortune from endorsements. While Curry has secured a rather hefty bag with his NBA contract, he is rumored to be close to signing another massive deal that will see him set for a lifetime.

Curry's current contract with Under Armour runs out in 2024 and he is close to signing a new $1 billion deal with the sports equipment company.

Curry is currently seeing out his contract with Under Armour, which is expected to be up for renewal in 2024. In this regard, the Warriors star and Under Armour are nearing an agreement on a lifetime endorsement which could amount to nearly $1 billion.

Steph reportedly is about to get a bag with a capital "B" 👀💰 nbcsports.com/bayarea/warrio…

Since signing with Under Armour in 2013, the guard has seen the value of this contract increase exponentially.

However, the journey itself hasn't been easy. Curry had previously voiced his frustration with the brand being unable to sell his signature shoe early on.

If y'all think you know @StephenCurry30, think again.

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In an interview with Rolling Stone's Matt Sullivan, Curry said:

"“There wasn’t quite an understanding of what it took to run a business like that properly. So, yeah, I got mad.”

The superstar also developed some frustration towards Under Armour founder Kevin Planck due to his support of former US President Donald Trump. With the situation reaching boiling point, Curry reportedly considered leaving Under Armour.

However, after a meeting with Planck, Under Armour established a subsidiary Curry Brand similar to Nike's Jordan Brand.

"I don’t have to raise my voice to get mad,” Curry said. “That’s the best part about it.”

Steph Curry signed a massive deal that will see him earn $215 million over the next four years. As the first player to sign back-to-back $200 million deals, Curry has set a precedent.

Steph Curry's current contract with the Golden State Warriors

Steph Curry is one of the highest-paid players in the game. After signing one of the first supermax deals in the NBA, Curry went ahead and signed another huge four-year deal with the Golden State Warriors last season.

Having spent 13 years in the league prior to last season, Curry earned a rough total of $250 million from his NBA contract. After signing his latest four-year deal, the superstar will see this total jump to $470 million.

This also makes him one of three players, alongside LeBron James and Chris Paul, to earn more than $400 million on the court.

Steph Curry will also earn $59 million at the age of 37 in the final year of his contract.

Steph Curry’s 4-year, $215 million deal with Golden State makes him the first player in NBA history to sign multiple $200M+ deals 💸

He joins Chris Paul and LeBron James as players who will earn $400M+ on the court. https://t.co/Of6AbHcHm7