Heinz makes World Champion Anand Brand Ambassador for 'Complan with Memory Chargers'

Heinz India, an affiliate of H.J. Heinz Co., has announced that it is signing up World Chess Champion Vishwanathan Anand as brand ambassador for Complan with Memory Chargers. The announcement comes during the World Chess Championship that is being held in Chennai.

This association will include Anand sporting the Complan with Memory Chargers logo during all professional commitments starting with the World Chess Championship.

A Globosport Platinum Rye deal, the association signifies a partnership of excellence as one of the country’s one of the leading brands, backs one of the India’s iconic and trusted names in sport, said V. Mohan, Director-Corporate Affairs Heinz India. While the World Champion takes on the challenger and India watches with a bated breath, the team at Globosport Platinum Rye and Heinz India have made their winning move.

He said, “Vishwanathan Anand personifies hard work, strategic and smart thinking and a sustained quest for excellence – traits that we as a company are eager to encourage in every young Indian child.”

Anand in a statement said, “I am selective about the brands I partner with. I would like to be associated with brands that I can trust personally. Heinz, over the years has commanded confidence and trust across the globe and I am delighted to be part of this globally well-trusted company.”

The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, USA provides nutritious and convenient foods for families in 200 countries around the world. Heinz came to India in 1994 and over the years has built strong local products like Complan (Milk Food Drink), Glucon-D (Glucose Powder), Nycil (Prickly Heat Powder), and Sampriti Ghee apart from its iconic Heinz Tomato Ketchup.

Complan is a premium health beverage scientifically designed to maximise the growth and development potential of children within their genetic potential. It is a leading brand and nutrition expert in the “milk food drink” category. Complan with Memory Chargers is a delicious chocolate flavoured drink which helps provide key nutrients required for children’s cognitive development.