World Chess Championship challenger Magnus Carlsen to model for G-Star Again

Magnus Carlsen and Liv Tyler attend the G-Star Spring 2011 fashion show during Mercedes-Benz Fashion Week at Pier 94 on September 14, 2010 in New York City.

Clothing giant G-Star has taken on chess world’s poster boy Magnus Carlsen for the second time – a first for the company! A press release states Magnus Carlsen will model for G-Star RAW for their Spring and Summer 2014 collection.

The World Chess Championship Challenger first modeled for G-Star in 2010 with a highly popular and successful campaign alongside international model Liv Tyler.

Magnus Carlsen’s new images for the G-Star 2014 campaign of the chess player will be out in February, according to the press release.

“This is spectacular. Magnus is called a “campaign model” for 2014. This is the first time they have taken on a model twice,” Magnus Carlsen’s manager Espen Agdestein was quoted as saying.

A G-Star site update states: Magnus Carlsen returns for his second collaboration with G-Star in the new campaign, again he represents the young insurgent of chess. Famous for his confident and unpredictable style of play, he embodies the spirit of unconventional thinking.

Magnus will play in the World Chess Championship against the title-holder Viswanathan Anand in Chennai, India from 7th – 28th November 2013.