Exploring TCU’s Hailey Van Lith’s $779,000 NIL valuation and deals
Hailey Van Lith is one of those athletes making a big profit from the NIL policy. She currently ranks fifth in NIL valuation among women's college basketball players with an estimated worth of $779,000 as per On3.
Van Lith, a senior guard for Texas Horned Frogs has secured several lucrative deals with top companies since the NIL policy was implemented in 2021. Besides, she also has over 1.2 million followers on Instagram, which has become a valuable asset for brands to leverage.
Hailey Van Lith’s NIL deals
Her decision to switch to TCU this season has proven successful as she has managed to land some lucrative agreements. In April she signed a deal with LaCroix, a popular sparkling water brand; making history as the first college athlete to partner with them.
The following month, she joined her former LSU teammate Flau'jae Johnson as they signed an NIL deal with Apple Cash. Van Lith's most recent partnership was with The Flying T Club, which she announced in July, per On3.
Out of the dozen endorsement deals in her portfolio, two of her most significant NIL contracts are with Adidas and Invesco QQQ.
Hailey Van Lith, a 5-foot-7 guard, was one of the first big names in college to sign with Adidas.
"Three Stripe Fam ... So excited to be part of the first group of student athletes joining the @adidas family, and to help support their mission to empower women + drive inclusivity throughout sport," she announced via Instagram in 2022.
Even after transferring schools, she kept her Adidas partnership and stayed active in promoting their products. Last June, she was a key face for the brand in promoting their Exhibit SELECT sneakers, specially designed for female hoopers.
Moreover, Van Lith has partnered with Fanatics Memorabilia, Topps and Octagon Sports. She's previously worked with brands like Dick’s Sporting Goods, Valentino, Sierato and Billionaire Girls Club.
Hailey Van Lith did not declare for the WNBA draft and opted to return for her final season of college basketball this summer. She joined the transfer portal and made a move out of LSU to join Mark Campbell's TCU.
Previously she spent three seasons at Louisville and averaged her career-best 19.7 points per game as a junior. Her debut year with the Lady Tigers saw her put up 11.6 ppg and 3.6 apg.
With the Horned Frogs, Van Lith is expected to improve her numbers and potentially emerge as one of the top picks in the WNBA draft.