$4.3 million NIL-valued Cooper Flagg and TCU’s Hailey Van Lith set to lead NIL Store’s latest campaign
TCU Horned Frogs' Hailey Van Lith and Duke Blue Devils' Cooper Flagg are set to be the face of a new campaign by the NIL Store. The merchandise brand is bringing back players' high school and AAU jerseys through its "Hometown Hero" initiative.
Saint Louis Billikens forward Robbie Avila, North Carolina Tar Heels forward Drake Powell, Purdue Boilermakers guard Braden Smith, Nebraska Cornhuskers guard Alexis Markowski and Arizona guard Caleb Love will also participate in the product launch.
Hailey Van Lith became one of the most celebrated players in Washington state history while at Cashmere High School, where she became the all-time leading scorer in the state's 1A history. She also played for the Northwest Blazers, which helped her gain national attention. The $779,000 NIL-valued guard (as per On3) will play in the WNBA next season.
Cooper Flagg played for Maine United during his early high school years when he first gained significant fan and media attention. He then transferred to the Montverde Academy to improve his shot-blocking and play-making skills. The $4.3 million NIL-valued freshman (as per On3) is slated to become the top pick in the 2025 NBA draft.
So far, the brand has introduced jerseys of Iowa State's Tamin Lipsey, Indiana's Gabe Cupps, Paige Bueckers' Hopkins High School fit, a 90s-inspired Zach Edey jersey and more. The throwback merch allows fans to honor a player's athletic roots.
While it is not revealed which version of Cooper Flagg and Van Lith's jerseys will be available, the NIL Store's "Hometown Hero" merchandise has been well received by fans and media.
Hailey Van Lith got a degree in finance to learn more about NIL
Hailey Van Lith earned a bachelor’s degree in finance only to understand the happenings behind NIL deals and take charge of other financial matters in her athletic career.
"I might have even still have been in high school when it (NIL) started getting thrown out there and I actually got my undergrad in finance because of it," she said in a November episode of Overtime (Timestamp: 2:10).
"I wanted to know how to understand my own money knowing that I could have an opportunity to set my kids up for their future, if I know how to use my money correctly that definitely inspired me to pursue finance for my bachelor degree."
Van Lith complimented her finance degree by pursuing a master's degree in business at LSU. At TCU, she is pursuing her second masters, in liberal arts.