LSU's Flau'jae Johnson teams up with The Athlete's Foot as 2024 brand ambassador in game-changing NIL deal

Flau'jae Johnson has been slowly expanding into areas other than basketball this offseason. After establishing herself as a musician and rapper with the release of her debut RP, 'Best of Both Worlds', Johnson entered into a major NIL partnership with the global retailer 'The Athlete's Foot' in April.

As part of the deal, the LSU guard will participate in brand initiatives and community events during the upcoming season. Commenting on the endorsement deal, Flau'jae Johnson said in a statement (via FOX Business):

"I'm honored to join The Athlete's Foot as their 2024 brand ambassador. It's a platform where I can share my story, connect with others who are chasing their dreams, and blend my worlds of basketball and music. I'm excited to be a part of this partnership with TAF, and I hope to continue to inspire others."

The deal with Johnson is set to run through 2024, with the guard being one of the brand's main ambassadors.

Flau'jae Johnson is set to lead the LSU Tigers on an important run in the upcoming season. The team will try to navigate the post-Angel Reese era and bring the NCAA championship to Baton Rouge again.

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Flau'jae Johnson comments on the importance of NIL

As one of the most popular faces in college basketball, Flau'jae Johnson's NIL worth is valued at $1.2 million. She was a poster star of Amazon Prime's documentary, 'The Money Game', where some of LSU's top-earning athletes spoke about their journey navigating the NIL space.

When talking about the role of NIL to WJCL 22 News, Johnson said:

"Sometimes it's not even about the money; you know, sometimes you learn that it's about building relationships and connections. So even my freshman year, even now, if I feel like a deal is worth it, I'll like to exchange something like, OK, maybe it's not as monetary, but it's something else."

She also shared the advice she has for people in the same boat as herself.

"I always try to tell people because, like, everybody's not on my level, and I feel like they're a different level," Johnson said. "So I always try to tell them, like maximize your level. Like, you know what I'm saying? Just bring some value, like they want you to represent their brand for some reason."

Flau'jae Johnson has two more years in college basketball before she also moves to the WNBA. Until then, she is set to fully capitalize on her Name, Image and Likeness to grow her business profile.

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