Paige Bueckers vs. Flau'jae Johnson: Which college hooper earns more in NIL?
Paige Bueckers and Flau'jae Johnson are lsu-s-flau-jae-johnson-wants-mentor-uconn-star-despite-maintaining-commendable-poise" target="_blank" rel="noopener noreferrer" data-is-sponsored="false">two of the biggest college basketball stars. Bueckers possesses one of the deepest bags in Division I, which makes her a potential top pick in the 2025 WNBA draft. On the other hand, Flau'jae Johnson has cultivated a fan base like no other. Thanks to the solidification of her second career as a musician, Johnson has increased her stock like no other.
Here's a closer look at who earns more through NIL deals between Flau'jae Johnson and Paige Bueckers.
Paige Bueckers vs. Flau'jae Johnson's NIL deals and collaborations
Flau'jae Johnson climbed up the NIL chart this summer, becoming the leader at a point. However, Bueckers soon reclaimed the top spot with the help of NIL deals with CeraVe Skincare, StockX, Unrivaled and Madison Reed in the last three months.
With that, Bueckers has a total NIL valuation of $1.4 million with nearly 20 NIL partnerships, according to On3. Moreover, with over two million followers each on Instagram and TikTok, she has a fan base of over five million across social media.
On the other hand, Johnson ranks second in the women's basketball NIL rankings, with a similar valuation of $1.4 million, as per On3. Furthermore, Johnson has around 3.7 million people following her on Instagram, Twitter and TikTok.
Some of the biggest names in Paige Bueckers' NIL partnerships include Gatorade, Bose, Chegg, Nike and UConn NIL Store.
For Flau'jae Johnson, the top partnerships come from JBL Audio, Uninterrupted, Amazon, Bazooka and Apple Cash. Her NIL ventures were also explored in Prime Video's "Money Game" docu-series released this September.
Where do Bueckers and Johnson rank in NIL top-100 list?
Bueckers and Johnson's NIL valuations surpass some of the best high school men's basketball prospects like Bryce James and Kiyan Anthony alongside Division I names like RJ Davis (Tar Heels) and Hunter Dickinson (Kansas).
They take up 13th and 14th spots, respectively, on the NIL top-100 list, which captures the biggest valuations from all sports and levels of competition.
Moreover, when considering their fanbases, Bueckers' socials are ranked fourth, only behind Livvy Dunne (LSU), Hanna Cavinder (Hurricanes) and Haley Cavinder (Hurricanes). Meanwhile, Flau'jae Jonhson's fan base is ranked eighth.