WATCH: $779,000 NIL-valued Hailey Van Lith joins hands with American Eagle to collaborate on latest NIL deal
A month after Hailey Van Lith held the camcorder for Players Tribune in Paris, a sequel comes in the form of a disposable camera. $779k NIL-valued TCU Horned Frogs point guard partnered with American Eagle, which sent her a single-use camera to capture moments from her life.
From getting ready and strolling in a park to getting a milkshake and enjoying a slow afternoon, Van Lith posted a photo montage of her shots in a partner post on Instagram.
"Creating my own memories. 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞 ® 🗣️📣 @americaneagle #aepartner," Van Lith captioned the post.
Hailey Van Lith is part of American Eagle's diverse partner list, including tennis sensation Coco Gauff and Jacksonville Jaguars' Trevor Lawrence. Moreover, celebrities like Nikki Rodriguez, Tony Tran, Kristine Froseth, Manuel Turizo and KATSEYE have also collaborated with the brand recently.
American Eagle Outfitters was one of the first major brands to enter the NIL scene when the rules were enacted in 2021.
Alongside Hailey Van Lith, LSU’s star gymnast Livvy Dunne, Colorado’s cornerback Travis Hunter, Buckeyes' Jeremiah Smith and UCLA’s Maya Brady are some of the top college sports names who landed deals with the brand.
Angel Reese opens up on Hailey Van Lith's TCU transfer
As Angel Reese’s 2023-24 college season neared her towards a WNBA entry, Hailey Van Lith was assumed to be the LSU Tigers’ next-in-command.
The point guard is one of the most talented offense orchestrators in the college circuit and has significant Team USA stints under her belt. However, Van Lith entered the transfer portal, choosing the TCU Horned Frogs as her new home.
So, when Angel Reese debuted her "Unapologetically Angel" podcast, she touched on Van Lith’s surprising move, citing that Kim Mulkey’s playbook was not a good fit for the guard.
“I think it just wasn't a good fit for that specific team. She's an amazing guard that can do so many great things on the court. I've seen her kill for a long time and I know she'll continue to kill and I see her gain her confidence back on the three and three," Reese said.
Moreover, the Chicago Sky forward said Van Lith may have struggled a bit with low confidence in the beginning of her LSU stint. Reese also called herself "one of the closer people on the team" with Van Lith.