WATCH: Kiyan Anthony's $30M-worth mom La La collabs with $2.08 trillion tech giant to popularize her "small business"
The mother of college basketball signee Kiyan Anthony, La La Anthony, has teamed up with $2.08 trillion tech giant Google to promote her hair care small business. She is the CEO and Founder of Inala Rice Water Hair Care and created the product to nourish and recover damaged hair.
La La posted the promotional video collaboration on Instagram with the caption:
"My hair has been through it! That’s why I created Inala - to fortify and recover your hair so you can control your hair and your hair doesn’t control you. As a busy mom and entrepreneur on the go, the Google Pixel makes staying in control of my life, my career, and my small business right in the palm of my hand."
Anthony, whose net worth sits at $30 million (according to Celebrity Net Worth), describes her business as a labor of love (per the business' website):
"After years of over-styling and, quite frankly, damaging my hair, I knew I had to focus on repairing it. Discovering rice water and developing these products was a labor of love and one that has been so fun and fulfilling. I hope you’ll join me in sharing your hair care journey, successes and stories!"
La La's son, Kiyan Anthony, is headed to Syracuse in 2025
Kiyan Anthony committed to his father Carmelo Anthony's alma mater, Syracuse, in November, choosing the Orange over other offers that included USC, Auburn and Florida State.
Speaking about his decision at his commitment party, Kiyan Anthony said:
"It was hard to make a decision. I had a lot of offers, you know. So, it was just hard to cut down. I wanna say thank you to all the coaches that recruited me, and ultimately only one can stay, so, with all of that being said ... Syracuse University, it's lit."
With Kiyan's NIL worth hitting upwards of $1.1 million (per On3), it's safe to say that the Anthony family, with La La's net worth and Melo's earnings as a former NBA superstar, are not going to want for much for a very, very long time.