After Shedeur Sanders' watch flex, Deion Sanders Jr. shows off new diamond collection giving a throwback to his good old playing days
Deion Sanders Jr., the eldest son of sports icon Deion Sanders, is making his mark in the world of sports and entrepreneurship. While his brother, Shedeur Sanders, pioneered the "watch flex" trend in the sports world, Deion Sanders' eldest son has his own story to share.
As the eldest of three brothers, Sanders Jr. has climbed the ladder to his current position. He takes pride in showcasing his hard-earned achievements. Recently, he turned to social media to share his new diamond collection, a symbolic nod to his past playing days.
Here is what Deion Sanders Jr. wore in his photos on social media and what he said that could motivate a generation of guys to rise from the ashes of their struggles.
Deion Sanders Jr. remembers the old days while showing off his diamond collection
Deion Sanders Jr. took to Instagram to upload some photos and videos encapsulating his journey to the top. What struck out in the photos of the present era was his new diamond collection. He also conveyed his winning mentality that enabled him to overcome the challenges he faced both as a football player and a businessman.
"I done ran that shit up so much it's unsportsmanlike. A loss could never make me a loser," Sanders Jr. wrote in the caption of his carousel.
Coach Deion Sanders's son tried his hand at the sport of his father, representing the SMU Mustangs at the collegiate level. But he always wanted to do something different. Today, he owns a business empire and is the brain behind the social media branding of Coach Prime and the Colorado Buffaloes.
A businessman and a branding genius
Coach Prime was always a brand, even as Prime Time when he played in the NFL. Deion Sanders knew how to keep the spotlight on him. But his son Deion Sanders Jr. came in to show him the power of new-age technology to take an already established brand to new heights.
Sanders Jr. spearheads the creation of all content for Coach Prime and the Buffaloes football program on their social media platforms, yielding visible results. Additionally, he owns the luxury brand "Well Off Forever," specializing in luxury merchandise.
The 29-year-old has made it for himself. Now he is trying to get the message of success to whoever wants to listen.