Big 12 expansion theories: $2 million per game in revenue for Pac-2 schools if they join Brett Yormark's powerhouse
The Big 12 expansion has been one of the more prominent storylines throughout the college football offseason. There's a report that the Big 12 and Pac-2 (Oregon State Beavers and Washington State Cougars) could have a scheduling agreement in the future, which is being reportedly negotiated.
However, X user MHver3 says that the deal will be eight games for $2 million per game, totaling $16 million for the Big 12 as a result. The benefit for the Pac-2 is the fact they could sell the media rights for the home games as part of the agreement.
That could help create some extra revenue for future Big 12 expansion, including the rumored additions of the Clemson Tigers and Florida State Seminoles. It will be intriguing to see if this scheduling agreement between the Pac-2 and the Big 12 gets finalized.
Does Big 12 expansion make sense at this point?
The Big 12 expansion is something commissioner Brett Yormark hasn't been afraid of doing. In fact, he has added eight schools to the conference since the start of the 2023 college football season.
With the Big 12 expansion potentially seeing the addition of the Florida State Seminoles and the Clemson Tigers, with the two schools attempting to leave the rival Atlantic Coast Conference, it makes a lot of sense for Yormark to jump on for multiple reasons.
The first is a simple one: it would make the Big 12 expansion seem more legitimate and closer to being on par with the Big Ten and the SEC in terms of talent.
Secondly, the Big 12 expansion would get them into a lucrative television market for college football in the southeastern United States. These are two pivotal non-SEC programs in the geographical location that could help the Big 12 compete in.
It also gives the Big 12 a pipeline into the state of Florida, something that could help recruits become more familiar with the conference, as there would be a connection established. Florida is a hotbed for recruits in a lot of sports, so the program could be a massive addition for Big 12 commissioner Brett Yormark.