Shawn Clark salary: How much does App State football coach make in 2024?

Shawn Clark, a former offensive lineman for Appalachian State (1994-98), joined the program as offensive line coach in 2016. He took over from Eli Drinkwitz as head coach before the New Orleans Bowl in 2019.

Currently, he's in his fifth season at the helm, where he's 2-2 after a Week 4 loss against the South Alabama Jaguars. Last season, he led the App State to a 9-5 campaign and registered a win over Miami (Ohio) in the Cure Bowl.

How much is Shawn Clark's salary in 2024?

Shawn Clark's basic pay for the 2024 season is $425,000. He also receives a monthly retention bonus of $22,085 ($265,020 annually) and $260,000 in personality rights payment. Adding both of these variables, the total salary accounts for $950,020, excluding other incentives and bonuses.

As per College Football Network, following a 10-3 campaign in 2021, his contract was restructured and extended till the 2026 season. There was a significant jump of $7,085 in retention bonus each month until it reaches $22,085.

Moreover, his personality rights payment saw an annual increase of $15,000 following the deal in 2021. It jumped to $25,000 in increments each year after that, amounting to $260,000 for this season.

Shawn Clark's incentives tied to performance of student athletes on and off the field

Shawn Clark's restructured contract also includes incentives worth up to $455,000 a year if conditions are met.

As per College Football Network, if the team's APR (Academic Progress Rate) is equal to or greater to 950, he'll earn $20,000.

If the team GPA is above 3.0, then $12,500 and $7,500 if above 2.7. A 5% ticket sale increase will net him $15,000. If there is a Power 5 conference road game on schedule, he'll earn $20,000.00.

Moreover, an eight-win season will earn him $25,000, whereas a nine-win season will see him withdraw $35,000. Other team's performance based incentives are as follows:

Sun Belt Championship appearance: $30,000
Sun Belt Championship win: $60,000
Non-New Year’s Six bowl appearance: $30,000
Non-New Year’s Six bowl win: $20,000
New Year’s Six bowl appearance: $30,000
New Year’s Six bowl win: $15,000
College Football Playoff appearance: $75,000
College Football Playoff win: $50,000
National Championship: $75,000
Sun Belt or National Coach of the Year: $25,000

Assuming all these benchmarks are met, Shawn Clark could earn $1,405,020.