Ashes endorsements agreed upon by Strauss and Vaughan
Michael Vaughan and Andrew Strauss have become brand ambassadors for Australian wine brand Wolf Blass. The former England captains will appear in advertisements for the Barossa Valley based winery, throughout the TV coverage, as well as during replays, on catch-up TV and skysports.com.
Treasury Wine Estates (TWE), the parent organization of Wolf Blass receives advertising space from Sky Sports during the Ashes presentation.
These advertisements will air both during the ongoing Ashes series as well as the return series later in the winter to be played in Australia.
“We are incredibly excited to have two inspiring leaders like Andrew and Michael signing up to be Wolf Blass brand ambassadors for this year’s Ashes. They are both people who represent the essence of triumph, much like Wolfgang Blass, the founder of the Wolf Blass brand.” said Andrew Carter, the managing director of TWE.
(source: sportspromedia.com)