Cricketer Shikhar Dhawan bats with style for FBB

Mumbai, 29th November 2013: FBB, the fashion destination of the Future Group that has become the first choice for trendy yet affordable fashion among the youth of India in a short span of time, is all set to take a big leap forward. In an inspiring move that is bound to connect with today’s fashion-conscious youth across India, FBB today announced that it has appointed India’s latest batting sensation Shikhar Dhawan as its brand ambassador. FBB with its motto of making India ‘thoda aur stylish’ is present through about 200 stores in 95 cities across the country, including all Big Bazaar outlets.

Commenting about this association, Kishore Biyani, Group CEO, Future Group said, “The association with Shikhar Dhawan will further strengthen the leadership position that FBB enjoys in terms of size of business and volume. Moreover, it will also help the brand achieve the leadership position in attitude and fashion quotient and complement the superior merchandize and styles that FBB now showcases at its stores nationwide. Shikhar personifies FBB brand values with his individualistic and inimitable style quotient as well as mass appeal and the aspirations of the youth of India.”

Shikhar Dhawan; the 27-year-old, left-handed cricketing sensation who has often twirled his much-coveted handlebar moustache after his blazing cricket performances, will now be “seen flaunting his style in the new campaigns for FBB.

Delighted with this alliance, Shikhar Dhawan says “I am immensely happy and proud to be associated with a brand like FBB which appeals to the masses of the entire country. FBB has brought a wide range of fashion and style to the masses and yet connects with them at a very aspirational level. This association will give me an opportunity to reach out and connect with people – and my fans – everywhere.”

The Shikhar Dhawan association with FBB begins with a range of winter wear from FBB for women, men and kids starting only at Rs. 499. Women can pick from a wide range of sweatshirts and sweaters – in bright colours, neutrals or greys. Also available are range of sleeveless jackets, full sleeve quilted jackets, trench coats and canvas jackets. Style up with a scarf or muffler in contrast and look uber stylish. Men can hop on and get stylish with FBB’s range of jackets, sweatshirts and sweaters. Designed for the classic formal look, as well as casual and sporty look, men will be spoilt with choices at FBB stores. And for the little ones, doll and dress them in bright floral and printed winter wear. Pretty clothes and a pretty blush on their cheeks this winter is bound to make them happy and still stylish!