MS Dhoni asked to step down as brand ambassador of a housing society by residents
Residents of a housing society in Noida have started a campaign in the social media to urge the Indian limited-overs skipper MS Dhoni to disassociate himself as the brand ambassador of the project.
Realty firm Amrapali Group is doing the project and the inhabitants are furious with the firm due to non-completion of civil and electrical work in many towers.
The project named ‘Sapphire’ was launched in 2009 and the first phase of it has been completed. Approximately 800 families have taken possession of their flats after the completion of its first phase. But according to them, several important works of the project have not yet been completed.
The residents claimed that their demands were not being properly addressed by the realty firm and that propelled them to start a viral campaign on the social media named #AmrapaliMisuseDhoni. They also tagged MS Dhoni’s official twitter account in their tweets and made their displeasure clear.
Here is a tweet by one of the residents
The residents have asked the Indian skipper to cut his ties with the malfunctioned project and the related company and also urged him to tell the company to finish the pending work.
"The electrical panels are open, wires are hanging, firefighting equipment, sprinklers, and alarms are not functional. There is no maintenance staff for lifts, and neither lift operators. The swimming pool has not been made operational," the residents' association said in a statement.
However, Amrapali group defended itself in a statement saying, “the issue discussed over the twitter is nothing and the things have been blown out of the proportion. All the basic facilities and amenities are working." They have also said that the minuscule drawbacks of the project will be completed in next. They have also requested the residents to stop the twitter campaign using MS Dhoni.
However, one person mentioned in his tweet that pending work has to be done at the earliest:
The residents also claimed that two senior officials of the Amrapali Group, Executive Director Shivpriya and N Mukul, held a meeting with the residents and promised them that the pending work will be done in the next few days.
It seems that just before the IPL, the brand MS Dhoni has landed in a big trouble.