RCB and CSK among top-10 sports clubs with highest social media engagement in 2021

MS Dhoni and Virat Kohli during IPL 2021

IPL franchises Royal Challengers Bangalore (RCB) and the Chennai Super Kings (CSK) feature among the top-10 sports clubs globally for the highest social media engagement for the year 2021.

RCB and CSK are the only cricket teams in a chart dominated by football clubs. While RCB are eighth on the list with 820 million engagements during the January 1-December 31 period, the Super Kings are ninth with 752 million engagements.

Manchester United were No 1 with 2.6 billion engagements, followed by FC Barcelona, Real Madrid, Paris Saint Germain and Chelsea FC as the top five.

Social media engagement encapsulates a variety of actions that a follower could have with a social media handle. For instance, it could be a like, comment or retweet on a platform like Twitter.

United, United top of the league - of total engagement on social media. Maybe no more need for the sentiment graphs https://t.co/fL2p834UdM

In April, during the first phase of IPL 2021, the Bengaluru-based RCB was the team with the best engagement on social media for the month. The Virat Kohli-led side engaged 265 million times with fans. FC Barcelona were second with 244 million interactions. MS Dhoni-led CSK had 205 million social media engagements in April.

📲💥 TOP 3 sports teams in the world with the highest social media engagement during april 2021! (total interactions)

1.@RCBTweets 265M 🏏

2.@FCBarcelona 244M ⚽

3.@ChennaiIPL 205M 🏏

#twitter #instagram #facebook #youtube #tiktok https://t.co/7vbk0Cl3qt

RCB and CSK also among top-10 popular sports teams on YouTube for 2021

RCB and CSK were also two of the most popular sports teams on YouTube in 2021 in terms of total interactions.

Bengaluru-based RCB was seventh on this list with 165 million interactions on the video-sharing platform, while the Super Kings were 10th with 141 million interactions.

Also Read | 5 players who were signed by Rajasthan Royals but never played a game for RR in IPL

On YouTube, FC Barcelona was the team that garnered the highest interactions - 353 million. Manchester United were second with 306 million interactions, followed by Liverpool FC, Chelsea FC and Paris Saint Germain.

📲💥10 most popular sports teams in the world on #youtube during 2021!

➡ Total interactions ➡ likes,dislikes,comments and views 👍👎💬⏯

1.@FCBarcelona
2.@ManUtd
3.@LFC
4.@ChelseaFC
5.@PSG_inside
6.@ManCity
7.@RCBTweets
8.@Flamengo
9.@AlAhly
10.@ChennaiIPL https://t.co/3cEzMbu9K4