RCB launches ‘Made of Bold’ sports development program with an aim to promote inclusivity and community development through sports
Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) recently announced the 'Made of Bold' sports development program, which has been launched with a vision to unearth talent and nurture athletic champions from across regions.
The Made of Bold initiative is a part of RCB’s broader vision of a 'sports forward nation', which seeks to establish a sustainable and robust sporting ecosystem for India. Speaking about the initiative, Rajesh Menon, Vice President & Head of Royal Challengers Bengaluru said:
"This endeavor aims to identify and nurture athletes and initiate dialogue among key industry stakeholders for active sports development in the country."
RCB Women cricketer Shreyanka Patil also shared her thoughts on the initiative and added:
“I am thrilled to witness the launch of the ‘RCB’s Made of Bold sports development program’. This is truly what we Indian sportspeople need - building inclusivity and offering a platform for athletes and their communities to thrive. India is a massive country with plenty of untapped sporting potential, and this initiative is a step in the right direction.”
Details of RCB’s Made of Bold program
The journey for RCB’s Made of Bold sports development program begins in Mundgod, a small town in the Uttara Kannada district. The sports development program was created by RCB in partnership with non-profit sports organizations, such as the GoSports Foundation and Bridges of Sports Foundation. The program endeavors to provide targeted local support to 25 junior athletes training under the Bridges of Sports Foundation.
The program's initial target is to engage over 400 children in a 2-tier league, with the 25 top performers receiving comprehensive training through 300 sessions that offer holistic support for state and national competitions.
Additionally, two exceptional athletes are likely to benefit from advanced training under exceptional team coaches and therapists, who have previously worked with multiple Olympic medalists as part of the performance program initiated by the Bridges of Sports Foundation in the United Kingdom.