Aston Villa announce Carlsberg partnership

Aston Villa F.C. have announced a partnership with Carlsberg

Aston Villa have announced a partnership with Carlsberg, which is one of the biggest brewery groups in the world. The Denmark based company will be their official beer and cider suppliers for the next three seasons.

The partnership will see a strong brand presence for brewing giants Carlsberg in all club bars, suites and executive areas located around the stadium.

Carlsberg has further secured prominent branding on Villa Park’s LED screens and media interview boards as well access to hospitality and match tickets for promotional activity.

Paul Faulkner, Chief Executive of Aston Villa, said: “We’re delighted to announce our new partnership with Carlsberg, a global brand with a long and successful association within football.

“With the ever-increasing international reach of the Barclays Premier League, Carlsberg are perfect partners to help us engage with our fan base both domestically and worldwide. We look forward to working closely with them in offering fans some exciting new promotions and joint initiatives and we welcome Carlsberg into our growing circle of Official Partners.”

David Scott, Director of Brands & Insight at Carlsberg UK, added: “Carlsberg is proud to be the Official Beer Partner of Aston Villa, a club with a strong tradition and rich heritage like our own brand and company. Through the partnership, we will connect with Aston Villa and wider Premier League supporters at Villa Park and further cement our position as the beer brand of football.”

Earlier this year, it was also announced that Carlsberg would be the English Premier League’s official beer for three seasons, starting with the 2013/14 season.