Brother UK unveiled as official technology partner of Fulham FC

Brother UK, the leading information, communications and technology brand, has agreed a deal to become Fulham Football Club’s ‘Official Technology Partner’ for the 2013/14 Barclays Premier League season. The partnership sees the UK subsidiary of the worldwide company join on a year contract, with a view to a possible three-year deal.

As the club’s ‘Official Technology Partner’, Brother UK has secured a variety of marketing and advertising rights around Fulham Football Club. In addition, Brother UK will dedicate a wealth of resources to the club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programmes.

A key part of the deal involves Brother UK supporting Fulham FC with its range of technology and communications products and services across the club’s Craven Cottage stadium and Motspur Park training ground. Products such as Brother’s OmniJoin web conferencing will be introduced as part of Fulham FC’s business operations, whilst Brother’s innovation team will be working with the club’s performance and coaching staff to investigate new ways to support on-pitch performance and analysis.

Phil Jones, Managing Director of Brother UK said: “We’re delighted to announce this sponsorship at an exciting time for both Brother UK and Fulham FC. Partnership was always the key word for us going into this relationship and we’ve been extremely impressed at how eager the club has been to explore opportunities for integrating Brother products across its business. It promises to be a really exciting season both on and off the pitch.”

James Lawton-Hill, Head of Marketing for Brother UK, added: “The partnership provides huge exposure for the brand both in the UK and overseas but we always wanted this sponsorship to be much more than just a badging exercise. From the boardroom to the training pitch, we’ll be looking at ways to add value and improve performance whilst we’re particularly excited about working with the Fulham FC Foundation on its Schools Enterprise Programme. Football represents a great opportunity to get children interested in business so it’s an initiative we’re really committed to.”

Alistair Mackintosh, Fulham Football Club, CEO, added: “Brother UK, by its own admission, is a company dedicated to the principle of continuous improvement throughout every aspect of its operation. A principle which we feel epitomises our actions both on and off the pitch. We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the training ground and Craven Cottage, to the resources used as part of our educational remit within the local community.”