Corinthians rated Brazil's most valuable football club

Sao Paulo, Aug 24 (IANS)

Corinthians players celebrate their win with the champions board after the FIFA Club World Cup Final Match between Corinthians and Chelsea at International Stadium Yokohama on December 16, 2012 in Yokohama, Japan. (Photo by Kaz Photography/Getty Images)

Corinthians are the most valuable Brazilian football club with a market worth of $468 million, according to new data.

A report released by Brazilian consultancy firm BDO Friday rated Brazil’s top 23 clubs at $2.6 billion, reports Xinhua.

Flamengo were ranked second at $364 million and Sao Paulo third at $361 million.

According to BDO, the study analysed financial performance, marketing strategies and census data.

BDO spokesman Pedro Daniel said the value of Brazilian clubs had increased 69 percent since 2009.

“This reflects the commercial potential that each club has,” Daniel said.”The increased value has coincided with more lucrative television contracts and aggressive marketing campaigns.”