Deal ticks for Milan as they sign Chronotech as new sponsors

Italian soccer side AC Milan have signed watch brand Chronotech as their official partner for the 2013/14 season. Chronotech, a part of the Milan-based watch and jewellery company the Binda Group, will have signage at AC Milan’s San Siro stadium and also at the club’s Milanello training complex.

Logos of the partner would also appear on the team’s various communication tools, including its official website and magazine Forza Milan. AC Milan’s marketing partner Infront Italy played the broker’s role in the new deal.

“We are delighted to be able to tie the name Chronotech with AC Milan, that has a history of great success and is now the most successful club in the world, whose value and team spirit perfectly interpret our style,” enthused Binda’s chief executive Simone Binda.

“We will make available to our new partner all our experience to maximise the sponsorship and to make sure that Chronotech can achieve its marketing goals,” was AC Milan chief executive Adriano Galliani’s accommodating message.

Source: SportsPro