ISL 2017: Kerala Blasters set to launch true membership initiative
What's the story?
ISL club, Kerala Blasters are all set to launch the 'True Membership' initiative for the fans, the club confirmed on Twitter on Friday. The unique initiative will focus on providing extra benefits to the members of the membership club and it will also aim at broadening the club's already famous fan following around the country.
In case you didn't know...
Over the years, the yellow brigade from Kochi has grabbed the headlines on countless occasions due to their undying passion for the game and unmatched support for their club. The 'Manjappada' (Yellow army) is widely regarded as one of the most active as well as effective group of fans in the country due to their strong presence at the Jawaharlal Nehru stadium.
This particular news came out during the club's 1-0 win over North East United on Friday night and the fans were in a jovial mood as the Blasters registered their first win of the season and welcomed the initiative on Twitter.
The heart of the matter
The membership card is expected to allow fans to get exclusive Kerala Blasters merchandise and it will also provide them with other benefits including special consideration or concession for tickets, depending on the various membership packs (Tusker, Junior, Mighty Tusker and Corporate) displayed in the video.
The main objective of this unique idea proposed by the club will be to increase the stature of the support group in Kochi while also reaping the financial benefits for having as many members as possible.
What's next?
The club has not revealed the official launch dates of the initiative but it is expected that the 'True Membership' cards will be made available for the fans before their next home game against Bengaluru FC on New Year's eve.
Author's take
The news will send ripples through the minds of the 'Manjappada' supporters who will be waiting to get their hands on the official fan membership cards.