Newcastle United agrees reciprocal deal with West Brom to reduce away ticket price

Newcastle United

English Premier League clubs Newcastle United and West Bromwich Albion have signed a reciprocal deal which will reduce the match day ticket prices for away fans.

As a part of the deal, the travelling fans of both teams will be provided with cheaper ticket rates of just £15 for adults and £5 for children in the fixtures between the clubs.

“Newcastle United plays a hugely important role in the lives of supporters and in the community which surrounds it so keeping football affordable continues to be a key priority for us. Ticket prices are too expensive generally across the Premier League and we believe the right way to encourage people to attend, and to therefore fill stadiums as the Away Fans Fund intends, is to look at charging reasonable prices,” said John Irving, finance director at Newcastle United.

“While we respect the right of clubs to choose options which suit their individual circumstances, we believe there is room for clubs to work more closely to try to charge a fair amount rather than discounting very small amounts on match tickets in isolation,” he added.

Irving added that Newcastle is also finalizing a deal with Swansea City and will be looking to extend the possibility throughout the other clubs in the league.

“We are delighted to have reached an agreement with two of the first clubs we spoke to – West Bromwich Albion and Swansea City – and we applaud them for taking part. As prices indicated last season, fans of some clubs continue to pay far more than those of others and we hope this initiative will lead to a fairer system which can ultimately benefit all supporters,” he said.