Antonela Roccuzzo owns family business older than husband Lionel Messi, runs it successfully across Argentina
Lionel Messi's wife Antonela Roccuzzo is a woman of many trades. She is not only the partner of the superstar footballer but also runs her family business, which started in 1982.
Roccuzzo's grandmother started the business in a small pantry. Since then the brand, named 'Unico', has expanded all across Argentina. It is a chain of supermarkets and Roccuzzo currently takes care of the business.
Antonela Roccuzzo keeps a low profile on social media. however, she boasts a massive net worth of $20 million. Her family also possesses other businesses. Apart from Unico, they also launched a fashion brand named Enfans.
Roccuzzo also opened a footwear brand in 2017 with Lionel Messi's former Barcelona teammate Luis Suarez's wife Sofia Balbi, known as 'Sarkany'.
She also has great popularity on social media, boasting almost 35 million Instagram followers. Roccuzzo has tie-ups with several lifestyle brands like Dolce & Gabbana, Al Yoga, Stella McCartney, and more.
Lionel Messi's wife Antonela Roccuzzo recently started tie-up with CASETiFY
Lionel Messi's Antonela Roccuzzo recently started another new business in a tie-up with tech brand CASETiFY. The brand is popular among celebrities and millennials.
Roccuzzo's main aim in this business is to help mothers and women across the globe help fulfill their dreams in life. They sell phone covers, prices of which range between $60 and $75.
The business will donate all of its profit to non-profit organization Equity Now. In this way, Roccuzzo's aim of women empowerment and promoting gender equality would become successful.
She recently sent the products to Messi's former Barcelona teammate's partners. Coral Simanovich, Sergi Roberto's partner, posted on her Instagram story after receiving the gift:
"Beutiful gift from my beautiful friend. Thank you CASETiFY for all this nice cases."
Hence, it is clear that Roccuzzo is spreading her business ventures in a planned way. Apart from being a businesswoman, she is also a degree holder in nutrition from Universidad de Rosario.