“He’s the most known person in the universe; YouTube understands that” - Dentsu CEO on working with Cristiano Ronaldo for his YouTube channel
Tomas Froes, CEO of Dentsu, a global marketing and advertising agency, is working with Cristiano Ronaldo for his YouTube channel. He recently opened up about his experience of working with the Portuguese superstar.
Speaking to Digiday, Froes stated that it was easy to work with Ronaldo as the Al Nassr star was hard-working and dedicated to doing well on camera. He added that the former Manchester United and Real Madrid star's popularity worked in their favor, saying:
“Ronaldo is the biggest star in the world in my opinion. He is the most known person on the only planet that we know [that] there’s life. So he’s the most known person in the universe. YouTube understands that.”
“YouTube’s dream team-up with football legend Cristiano Ronaldo has been a labor of love and dedication. This is just the kick-off to an epic adventure, and we’re strapped in for the ride," he added.
Cristiano Ronaldo works with a 21-person team to run his YouTube account. He recently shattered YouTube subscription records and became the fastest-growing channel in the site's history.
Cristiano Ronaldo on beating Lionel Messi to the 900-goal mark
Cristiano Ronaldo took a sly dig at Lionel Messi in his YouTube video. In an animated video where the Portuguese star was driving in an F1-inspired skit, celebrating his 900-goals milestone, the voiceover went:
"He passes Pele they show respect to each other but wait his toughest opponent is here – Lionel Messi! And Cristiano pushes himself to the max and passes the Argentinian! Bye Messi, bye! Cristiano is over 900 (and) this is unreal! A thousand goals are within reach. Join us next time to witness together as he reaches the one 1,000 goals mark"
Ronaldo had previously talked about reaching the 1000-goal mark, saying (via Associated Press):
"I want to reach 1,000 goals. If I don't have any injuries, this for me is the most important [thing], I want that. For me, the best mark that I can have in football is to reach, first, 900 goals. After, my challenge is to be at 1,000 goals. All the goals I have scored, they have video. They all have video. Listen, I respect all of them [Pele and Di Stefano]. And if you want more goals, I can bring them from training, too. And I will prove to the people after. They prefer this player, or this is the best one. I don't care about that."
Cristiano Ronaldo currently has 66 million subscribers on his YouTube channel. The Al Nasst star has a whopping 642 million followers on Instagram as well.