Nike unveil Juventus away kit for 2013/14 season

Nike and Italian champions Juventus have presented the club’s away kit for the 2013/14 season to the public.

The color scheme reflects the club’s strong link to its home city of Turin, whose colors are yellow and blue. The kit design is inspired by the club’s winning past while the contemporary look aligns with the big challenges it will face in Europe in the new season.

The shirt worn by Juventus during its glorious 1983/84 UEfA Cup Winners’ Cup victory serves as specific inspiration for the new jersey. The sleeves are edged with two horizontal stripes in black and white to reflect the traditional colours of Juventus.

The shirt has a stylish polo cut and modern fit. Design details include a yellow collar with black-and-white border, and the club shield with founding year 1897 set inside the neck. Two side splits in the shirt with contrasting blue inserts match the shorts.The new away shorts are blue with a yellow Swoosh at the hem of the left leg, and the socks are yellow.

The kit showcases Nike’s belief in style, craft and pride while aiding the performance of players with key technological features.

The new kit also showcases Nike’s commitment to provide players with the latest performance innovation and reduced impact on the environment through recycled fabric, lighter and cooler with Nike Dri-Fit and the better fit of the jersey’s.