Real Madrid to soon announce record-breaking £1 billion kit deal with Adidas
Real Madrid are on the verge of announcing a kit deal that will make them – and not Manchester United – the team with the most valuable kit. Manchester United's deal with Adidas was worth £75m a year but Real Madrid's poised deal will earn them nearly £106m a season over the course of 10 years.
Spanish newspaper, MARCA, printed out the news on the front page of their daily tabloid in which they claim Real Madrid's new deal is 40% more valuable than Manchester United's 2014 Adidas deal – a £750m deal over the course of 10 years.
The page reads 'The most expensive shirt in the world'. The deal represents a huge leap in kit deals summarised by the fact that if you combine Chelsea's, Arsenal's and Liverpool's deals, you'd still be short of what Real Madrid are getting each year.
While the Premier League beats La Liga and other European teams in TV money, clubs like Real Madrid are able to acquire bigger commercial deals to blow the Premier League out of the water in terms of yearly revenue generation.
Los Blancos' kit deal was set to expire in 2020 but have still managed to sigh a new one four years in advance keeping them in a strong position for the transfer windows to come.
Steve Martin of M&C Saatchi Sport & Entertainment told Telegraph Sport: “It has been heading this way for some time.
“These clubs are so global now and their impact over 150-200 markets mean they can command rights fees of this level.”
Most lucrative kit deals across Europe
| Team (Kit sponsor) | Valuation (per season) | Duration |
|---|---|---|
| Real Madrid* (Adidas) | £106m* | 10 years* |
| Manchester United (Adidas) | £75m | 10 years |
| Bayern Munich (Adidas) | £60m | 15 years |
| Chelsea (Adidas) | £30m | 10 years |
| Arsenal (Puma) | £30m | 5 years |
| Liverpool (New Balance) | £24m | 6 years |
| Barcelona (Nike) | £24m | 10 years |
| Juventus (Adidas) | £20m | 8 years |
| AC Milan (Adidas) | £18m | 10 years |
| PSG (Nike) | £18m | 11 years |
*- Yet to announce