Toyota becomes FC Dallas' new stadium naming partner

Toyota stadium

American Major League Soccer club FC Dallas has agreed a deal with Toyota for the car producer to become the club’s new stadium naming partner.

“This is a monumental day for our organization. My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas,” said Dan Hunt, vice-president of Hunt Sports Group, which owns the club.

“This stadium complex was one of his favourite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud,” he added.

As a part of the deal the clubs’ stadium in Frisco will be named Toyota Stadium and the club will cut the ribbon at the Stadium on September 29 when Columbus Crew will be the visiting team.

Brent Hillyer, Toyota vice-president of marketing in Gulf States said that he was happy with the deal.

“This partnership with FC Dallas is just another demonstration of our love for the Lone Star state. Toyota prides itself in stepping up to be a good community leader and partnering through support of great organisations like FC Dallas,” he said.

Along with the stadium 17 other fields adjacent to the stadium will be renamed as Toyota Soccer Center. The stadium has not had a sponsor since 2012 when their deal with Pizza Hut expired.