2023 Ryder Cup event hosted on Rome yielded a staggering €262,000,000 in economic activities
The 2023 Ryder Cup was not only a sporting success, but also a financial one. That's according to a report released on Tuesday, July 9, which shows that the event generated €262,000,000 ($283,536,400) in revenue.
The report was produced by an independent body, the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, and its findings were published on the event's official website.
According to the report, more than 271,000 fans from more than 100 countries attended the 2023 Ryder Cup at the Marco Simone Golf and Country Club in Rome, Italy. Spectators were an important part of the event's reported revenue, as shown by the following figures:
- Spectator stays in paid accommodations generated more than $36.7 million during the three-day event.
- Spectator spending unrelated to lodging totaled more than $77.9 million.
- Approximately 19% of spectators attending the 2023 Ryder Cup decided to extend their stay in Rome.
These economic results were very well received by all the authorities involved in the organization of the event, both on the side of the DP World Tour, the Italian Golf Federation and the local government.
Guy Kinnings, Chief Executive Officer of the DP World Tour, said the following (via Ryder Cup official website):
"From a sporting and fan engagement perspective, Rome 2023 has already gone down as one of the greatest Ryder Cup’s in history. We can now confidently conclude that the 2023 contest at Marco Simone also generated record financial rewards, providing a significant direct boost to the economy in Rome and in Italy."
On the side of the Italian authorities, Roberto Gualtieri, Mayor of Rome, said:
"The Ryder Cup in Rome was a virtuous model, we need to get used to having a level of ambition that matches our potential and not be afraid."
What was the outcome of the 2023 Ryder Cup?
The European team defeated the American team 16.5 to 11.5. Europe took a big advantage on Day 1, winning all four foursomes matches in the morning. The four ball matches ended with three ties and one win for the Europeans.
On the second day, Europe again dominated the foursomes with three wins and one loss. The U.S. was better in the afternoon four ball (3-1), but Europe reached the singles matches, leading by 10.5 to 5.5.
The U.S. needed eight points in the twelve singles matches to hope for at least a draw to keep the trophy. Those hopes were dashed when Rickie Fowler missed a putt on the 16th hole of match 10 to give Tommy Fleetwood the lead he needed to secure victory for Europe.
The American team was captained by Zach Johnson and included Sam Burns, Patrick Cantlay, Wyndham Clark, Rickie Fowler, Brian Harman, Max Homa, Brooks Koepka, Collin Morikawa, Xander Schauffele, Scottie Scheffler, Jordan Spieth and Justin Thomas.
The European team was captained by Luke Donald and included Ludvig Åberg, Matt Fitzpatrick, Tommy Fleetwood, Tyrrell Hatton, Nicolai Højgaard, Viktor Hovland, Shane Lowry, Robert MacIntyre, Rory McIlroy, Jon Rahm, Justin Rose and Sepp Straka.