2024 AIG Women's Open viewership jumped 42% over 2023, while PGA Tour’s BMW Championship plunged further: Reports

The 2024 AIG Women's Open and the PGA Tour's BMW Championship were played on the same days. Both competitions began on August 22 and concluded on August 25. However, when compared to their previous editions, it's the AIG Women's Open that performed better.

In his newsletter, popular golf writer Geoff Shackelford reported a 42% increase in audience for the AIG Women's Open in comparison to 2023. As per Shackelford, the final round of the women's tournament drew 950,000k viewers whereas Saturday's third round averaged 547,000.

On the other hand, the PGA Tour's BMW Championship continued to witness a decline. An average of 2.45 million viewers tuned in on NBC to witness Round 4 of the tournament at the Castle Pines Golf Club. Last year, the number of viewers who tuned in to watch Round 4 of the BMW Championship was 3.03 million.

This means the competition witnessed a down of 19%. Also, it's important to note that the first competition of the playoff, the FedEx St. Jude Championship, also witnessed a decline in viewership. While Lucas Glover's win last year clocked in 3.207M viewers, Hideki Matsuyama's win this year drew 2,211,000 viewers.

Who won the 2024 AIG Women's Open and how much did she earn?

Lydia Ko won the 2024 AIG Women's Open. The victory in Scotland was one of the three special moments Ko experienced in the last three weeks. Before her win at the AIG Women's Open, the professional golfer from New Zealand won an Olympic gold medal which helped her in getting inducted into the LPGA Hall of Fame.

Ko's victory at the AIG Women's Open held at the St. Andrews Links (Old Course), earned her $1,425,000 from the $9,500,000 purse.

Here is a detailed list of the payout at the 2024 AIG Women's Open:

1 Lydia Ko $1,425,000
T2 Ruoning Yin $594,759
T2 Nelly Korda $594,759
T2 Lilia Vu $594,759
T2 Jiyai Shin $594,759
6 Ariya Jutanugarn $319,336
T7 Akie Iwai $236,366
T7 Casandra Alexander $236,366
T7 Mao Saigo $236,366
T10 Angel Yin $160,250
T10 Linn Grant $160,250
T10 Pajaree Anannarukarn $160,250
T10 Nanna Koerstz Madsen $160,250
T10 Lottie Woad (a) --
T10 Alexa Pano $160,250
T10 Jin Hee Im $160,250
T17 Anne van Dam $121,000
T17 Jeeno Thitikul $121,000
T17 Jenny Shin $121,000
T20 Albane Valenzuela $108,235
T20 Charley Hull $108,235
T22 Momoko Osato $91,414
T22 Georgia Hall $91,414
T22 Ashleigh Buhai $91,414
T22 Linnea Strom $91,414
T22 Celine Boutier $91,414
T22 Andrea Lee $91,414
T22 So Mi Lee $91,414
T29 Paula Reto $68,572
T29 Julia López Ramirez (a) --
T29 Minami Katsu $68,572
T29 Sarah Schmelzel $68,572
T29 Yui Kawamoto $68,572
T29 Rose Zhang $68,572
T29 Alison Lee $68,572
T29 Hyo Joo Kim $68,572
T37 Wichanee Meechai $45,568
T37 Ayaka Furue $45,568
T37 Grace Kim $45,568
T37 Nasa Hataoka $45,568
T37 Hye-Jin Choi $45,568
T37 Sei Young Kim $45,568
T37 Nicole Broch Estrup $45,568
T37 Carlota Ciganda $45,568
T37 Ally Ewing $45,568
T37 Amy Yang $45,568
T37 Leona Maguire $45,568
T37 Esther Henseleit $45,568
T49 Arpichaya Yubol $30,688
T49 Weiwei Zhang $30,688
T49 Kristen Gillman $30,688
T49 Hae Ran Ryu $30,688
T49 Caroline Inglis $30,688
T49 Gaby Lopez $30,688
T55 Haruka Kawasaki $24,943
T55 Xiyu Lin $24,943
T55 Lee-Anne Pace $24,943
T55 Lexi Thompson $24,943
T55 Mi Hyang Lee $24,943
T60 Lily May Humphreys $19,105
T60 Na Rin An $19,105
T60 Gabriella Cowley $19,105
T60 Shannon Tan $19,105
T60 Alexandra Forsterling $19,105
T60 Marta Martin $19,105
T60 Shuri Sakuma $19,105
T60 Louise Rydqvist (a) --
T60 Nuria Iturrioz $19,105
T60 Stephanie Kyriacou $19,105
T60 Patty Tavatanakit $19,105
T71 Manon De Roey $13,988
T71 Emma Spitz $13,988
T71 Johanna Gustavsson $13,988
T71 Maja Stark $13,988
T71 Peiyun Chien $13,988
T76 Morgane Metraux $10,661
T76 Emma Grechi $10,661
T78 Ela Anacona (a) --
T78 Bailey Tardy $10,127
T78 Auston Kim $10,127
81 In Kyung Kim $9,726
82 Ursula Wikstrom $9,459