“I have fought vigorously and publicly”: Greg Norman pens emotional message on 3-year anniversary as LIV Golf CEO
Three years ago today, LIV Golf named Greg Norman as its CEO. He took the reins on a burgeoning golf league and helped turn it into a viable option for players, one that has attracted some of the sport's biggest stars to sign with. He took the opportunity on Instagram to shout out his three-year anniversary.
Norman captioned his post with a heartfelt message:
"Today I celebrate 3 incredible years as CEO and Commissioner of our LIV Golf League. We have come so far in such a short time period, managing all sorts of hostile headwinds, hurdles, and untruths that I marvel at what we have accomplished to date."
The LIV CEO and former major winner went on to say:
"As you know, I have fought vigorously and publicly for global golf, player rights, caddies, for the fans and the stakeholders for the last 30+ years. Today on my 3rd anniversary, I could not be prouder for finally achieving my lifelong vision."
He cited a few things that LIV has done to change the game of golf as well, claiming:
- Players are now earning more money today
- Players’ families, fans, and caddies are now a priority
- Players' health and wellness is now in the best place yet
- Additional player pathways for them to compete
- Brought "exciting new energy and entertainment" into a "tired, monotonous" culture
- Golf has opened up new untapped global markets
- Lowered the oldest age demographic in our sport from the upper 60s to younger than 45
It has been an unpredictable three years for LIV, but Norman believes it has been highly successful in a lot of different ways.
Greg Norman shouts out those who have helped with LIV Golf
Greg Norman admitted in his Instagram post that he couldn't have done his job as CEO of LIV Golf alone. He thanked his global team, calling them "diverse, intelligent, tenacious, and driven individuals" who believe in what LIV Golf is doing to promote the sport.
He added:
"It has been an honor to be on this journey with you by my side for 3 straight years and I look forward to continuing our mission. Finally to my boss, I want to thank him for HIS vision, his genius in identifying virgin space, his patience, his support, and for knowing the franchise model works! Today we are underway and in just 34 events our Teams continue to grow, proving there is room for competition in our sport. LIV Golf belongs and LIV Golf is here to stay!"
The future is unclear for LIV Golf thanks to the pending merger between the PGA Tour and PIF. That has been agreed to for more than one calendar year with no end to the negotiation in sight.
Greg Norman remains adamant that LIV is not going anywhere, however, and believes it is a force for good in the sport.