PGA Tour to team up with Elevate to enhance hospitality at key tournaments starting with 2024 Sentry Tournament

The PGA Tour has entered into a multi-year deal with Elevate to improve the fan viewing experience for three tournaments through premium hospitality sales, strategy, and service. Additionally, Elevate will also be a part of the 2026 Presidents Cup.

Elevate will collaborate on three PGA Tour events next year, beginning with the season opener, the Sentry Tournament of Champions, followed by the Players Championship and the Tour Championship. The agreement also includes the 2026 Presidents Cup, scheduled to take place at the Medinah Country Club in Chicago.

As part of the agreement, Elevate will assist in designing packages for VIPs and travel-inclusive packages, including behind-the-scenes experiences, and provide private pre- and post-tournament entertainment services throughout.

PGA senior vice president of championship management, Matt Rapp, said in a statement:

"With golf’s rising popularity, we recognized the value of investing in an agency that can help raise the national profiles of the biggest events on the PGA Tour.

Jared Rice, PGA Tour SVP of Sales and Marketing, was quoted as saying via Sportico:

"Our sport is seeing unprecedented growth and now more than ever, our partners are looking to expand their business and relationship building via hosting at the game’s premier events.

"Elevate has a proven track record of helping leading sports properties grow their audience, and we are excited to lean on their expertise in bringing those events and the experiences we offer to a national audience."

PGA Tour 2024 schedule explored

See here for the complete schedule of the 2024 PGA Tour:

January 4–7: The Sentry
January 11–14: Sony Open in Hawaii
January 18–21: The American Express
January 24-27: Farmers Insurance Open
February 1–4: AT&T Pebble Beach Pro-Am
February 8–11: WM Phoenix Open
February 15-18: Genesis Invitational
February 22–25: Mexico Open at Vidanta
February 29-March 3: The Classic in The Palm Beaches
March 7-10: Arnold Palmer Invitational
March 7-10: Puerto Rico Open
March 14-17: The Players Championship
March 21–24: Valspar Championship
March 28-31: Texas Children’s Houston Open
April 4–7: Valero Texas Open
April 11–14: The Masters
April 18-21: RBC Heritage
April 18–21: Corales Puntacana Championship
April 25-28: Zurich Classic of New Orleans
May 2–5: AT&T Byron Nelson
May 9–12: Wells Fargo Championship
May 9–12: Myrtle Beach Classic
May 16-19: PGA Championship
May 23-26: Charles Schwab Challenge
May 30-June 2: RBC Canadian Open
June 6–9: The Memorial Tournament
June 13-16: U.S. Open
June 20-23: Travelers Championship
June 27-30: Rocket Mortgage Classic
July 4–7: John Deere Classic
July 11–14: Genesis Scottish Open
July 11–14: Opposite-field event TBA
July 18–21: The Open Championship
July 18–21: Barracuda Championship
July 25-28: 3M Open
July 29–August 4: Olympics
August 8–11: Wyndham Championship
August 15-18: FedEx St. Jude Championship
August 22–25: BMW Championship
August 29-September 1: Tour Championship
September 11–15: Fortinet Championship
September 19–22: Sanderson Farms Championship
September 26-29: Presidents Cup
October 3–6: Black Desert Championship (Utah)
October 10–13: Shriners Children’s Open
October 17-20: Zozo Championship
October 31-November 3: World Wide Technology Championship
November 14-17: Butterfield Bermuda Championship
November 21-24: RSM Classic
December 5-8: Hero World Challenge
December 12–15: Grant Thornton Invitational
December 19-22: PNC Championship