10 most popular UFC fighters on social media, ranked
In recent years, UFC fighters have become increasingly popular, especially on social media. The promotion's broadcast deal with ESPN and the fact that they're owned by a talent agency like Endeavor has generated more mainstream interest. They have continued to increase their global appeal, especially with their champions hailing from all across the globe.
Past legends like Anderson Silva, Georges St-Pierre, and Ronda Rousey have gained a massive social media following during their careers. But with the sport's exponential growth, current fighters can surpass the legends in terms of their social media presence. Now that a large following could result in more endorsements, fighters are eager to make themselves known.
This list will rank the ten most popular UFC fighters on Instagram.
#10. UFC featherweight Zubaira Tukhugov
UFC Auckland video: Zubaira Tukhugov blasts Kevin Aguilar with barrage of punches to earn first round TKO
#UFC #UFCAuckland mmafighting.com/2020/2/22/2114… https://t.co/OE9hfNOOGc
Despite not being ranked in the UFC featherweight division, Zubaira Tukhugov remains a popular fighter on social media. Tukhugov has 3.7 million Instagram followers.
What makes his Instagram following impressive is that he doesn't follow anyone on the platform. 'Warrior' has a 20-5-1 MMA record, with 12 of his wins coming via decision. The sambo specialist is among a talented group of fighters that train under the tutelage of Khabib Nurmagomedov at AKA.
Unfortunately for Tukhugov, visa issues have made it difficult for him to actively compete. He hasn't fought since October 30, 2021 during which he defeated Ricardo Ramos via unanimous decision. He is scheduled to fight Lucas Almeida on October 22, when the promotion returns to Abu Dhabi.