Breaking: Logan Paul and Dana White sign new marketing deal for the 'drink' of the UFC
Logan Paul has finally revealed the nature of his "major announcement" alongside Dana White.
It turns out that Paul has signed a multi-year global marketing partnership with the UFC to promote his sports drink brand, PRIME. The news has put to rest speculations about Paul entering the UFC as a fighter.
Taking to his Twitter handle, Paul shared an image of himself with White and wrote:
"Prime just became the Official Sports Drink of @UFC"
Check out the Tweet below:
Prime just became the Official Sports Drink of @UFC https://t.co/T6Mdoo7hLY
This partnership will provide PRIME with extensive exposure in the octagon. The 'Red' and 'Blue' corners will now be known as PRIME hydration recovery zones, and the octagon-shaped cornerman stool will be adorned with PRIME branding.
The company will also be the exclusive presenting sponsor of all UFC pay-per-view weigh-ins and an official partner of the UFC Performance Institute.
Following the deal announcement, UFC honcho Dana White had the following to say about the multi-year deal:
“We’re excited to name PRIME the official sports drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world.”
Logan Paul wants to go up against Paddy Pimblett in the UFC
While appearing on an earlier edition of The MMA Hour with Ariel Helwani, Logan Paul called out UFC lightweight prospect Paddy Pimbeltt for a fight in the octagon.
Claiming that the 'Baddy' is an "entertaining kid," Paul said:
"He [Pimblett] is super charismatic, he's entertaining as hell, he's on the come up, he's young like me, he's got a real loud mouth. I just like the way he can perform. I think also, in the off season, he can come up like 25 pounds. The kid blows up in the off season, I've never seen anything like it."
Check out Logan Paul's interview in the video below [starting at 1:51:16 mark]:
Most recently, while posting a teaser of his recent deal with the UFC, Logan Paul also included a clip of himself mentioning Pimblett as a potential opponent in the future.