Dana White details Brandon Moreno's rise to superstardom following flyweight title win
Dana White has given his opinion on Brandon Moreno's meteoric rise to stardom since capturing the flyweight title. White couldn't help but marvel at how popular Moreno has become.
During a conversation posted to Barstool Sports' YouTube channel, the UFC boss stated how Mexican and Mexican-American fans go crazy when Moreno participates in UFC media obligations:
"You're going to see it Saturday night when he walks into this arena... not only Mexico, [but] here with the Mexican-Americans. When we do appearances and Brandon Moreno is the guy we have [doing] the appearance, it's insane."
Watch Dana White discuss Moreno's rise to stardom below [begins at 6:35]:
'The Baby Assassin' defeated Deiveson Figueiredo at UFC 263 to become the first Mexican-born fighter to win a UFC title. Furthermore, his submission victory over 'Daico' earned him Submission of the Year honors.
Moreno is now preparing to defend his flyweight title at UFC 270 against the Brazilian in the third bout between the pair.
Brandon Moreno more than doubled his Instagram followers after taking the flyweight title from Deiveson Figueiredo
Brandon Moreno's Instagram following more than doubled almost instantly after winning the flyweight title. It went from around 328,000 followers to around 723,000 followers.
In a tweet by SamMMA, fans can see Moreno's stardom take off in real time after becoming champion:
The UFC title holder effect https://t.co/PMHXMLWYNy
Moreno will have a set of new eyes looking at him when he defends his title against Figueiredo this Saturday. Since the initial spike after his title win, Moreno has gained about 500,000 more followers.
The Mexican now sits at 1.2 million followers on Instagram, which surpasses the followership of many other UFC champions. His Instagram popularity has usurped other champions in the promotion, such as Glover Teixeira, Aljamain Sterling and Alexander Volkanovski.