Dana White looking forward to launching a new boxing promotion in the next 12-24 months
Dana White will be launching a boxing promotion within the next two years.
In 2017, White was involved in promoting Conor McGregor’s legendary boxing match against Floyd Mayweather Jr. During that time, the UFC president capitalized on the massive publicity by announcing he would be starting a boxing promotion called Zuffa Boxing.
Although the idea never materialized, White still believes the business venture can be successful. Adam Stern of Sports Business Journal reported that the UFC president is investing in a boxing promotion after all. He had this to say on Twitter:
“.@DanaWhite is working to launch a major new boxing promotions company within the next 12-24 months, and he's also eyeing domestic + global expansion for @PowerSlapLeague and says @TheNotoriousMMA's UFC return should be this year + @ATTStadium is an option.”
Stern provided several different intriguing updates. He reported that the highly-anticipated fight between McGregor and Michael Chandler could be targeted for AT&T Stadium, which seats 80,000 in Arlington, Texas. ‘The Notorious’ and Chandler are coaching The Ultimate Fighter Season 31, providing that extra promotional push to fill a massive stadium.
Meanwhile, White is looking to bring his slap-fighting league overseas. The UFC president recently revealed that Power Slap will leave TBS and be broadcast on Rumble moving forward. The 53-year-old has his plate full between MMA, boxing, and slap-fighting.
.@DanaWhite is working to launch a major new boxing promotions company within the next 12-24 months, and he's also eyeing domestic + global expansion for @PowerSlapLeague and says @TheNotoriousMMA's UFC return should be this year + @ATTStadium is an option.sportsbusinessjournal.com/Daily/Weekend-…
What experience does Dana White have as a boxing promoter?
Dana White’s experience promoting boxing events was mainly with the incredibly successful boxing match between Conor McGregor and Floyd Mayweather Jr. Although White contributed to the millions of dollars generated, the fight would have likely been successful without him.
The UFC president seemed to be testing the waters in boxing over the past year. Rising superstar Callum Walsh had his last four fights streamed on UFC Fight Pass. The 22-year-old is 6-0 with 5 KOs and might be the next Irish-born superstar. On March 16, Walsh secured his last knockout win, which included a promotional event with White during the fight week.
It’s unclear if Walsh will sign with White’s new boxing promotion, but there is a solid relationship established. Although fans always tease the 53-year-old for Zuffa Boxing, the UFC president looks to silence the doubters in the future.
Watch a clip of Dana White's promotional event with Callum Walsh below: