Dana White reveals strategy to monetize Noche UFC 306 after the event: "This could stay at the sphere"
Dana White has plans for Noche UFC 306 beyond Sept. 14. Having made his pride in the event known over the last month, White detailed what he imagines The Sphere will do with his fight card after it concludes.
During his segment on ESPN's First Take, White told co-host Shannon Sharpe that he hopes The Sphere will re-package the production of the event and re-play it for future viewers. In his "perfect world," the UFC CEO said he hopes The Sphere would hold onto the recordings of the fight card and play it in their venue for people to see for the rest of 2024:
"In a perfect world for me, if this thing goes off the way I want it to on Saturday night, I think that we could re-package this and this could stay at The Sphere and be a show that people can come in and see for the rest of the year."
Check out Dana White's comments below:
White has gone on the record to call the event a "one and done," saying the UFC would never do anything like it again. He has called Noche UFC 306 a "must-see," saying he believes it will be one of the greatest live sporting events ever.
If what he details comes to fruition, the re-packaging of Noche UFC 306 would be a way for fans who could not make it on Sept. 14 to get the experience at a cheaper price. White did not mention how he imagined the re-watch would be, though it would likely focus on the "movie" he plans to put on.
Dana White gives Shannon Sharpe a brief Noche UFC 306 outline
UFC CEO Dana White has touted Noche UFC 306 as one of his greatest accomplishments to date but has not given much information about what his plans will be. However, in his appearance on First Take, White gave Shannon Sharpe a brief outline of his ideas.
White said he plans to turn the event into a "movie" with each fight being a segment of it. The 55-year-old said each "chapter" would be telling the history of combat sports in Mexico and the country's culture and culminate with the two title fights at the end of the night.
Check out Dana White's comments on Noche UFC 306 below:
The fight card will begin at 7:30 p.m. ET / 11:30 p.m. GMT with the main card scheduled for 10 p.m. ET / 2 a.m. GMT on ESPN+ pay-per-view.