Entrepreneur breaks down Jake Paul's $375M company's potential "$102 BILLION" feat with 'Hawk Tuah' girl Haliey Welch as the latest trump card
A businessperson has put forth their breakdown of Jake Paul's $375 million organization's success and additional potential. According to the entrepreneur, viral sensation Haliey Welch (aka the 'Hawk Tuah' girl) is one of the latest trump cards that have helped Paul succeed.
YouTuber-cum-boxer Paul founded the sports media and sports gaming organization, Betr, in 2022. He did so in collaboration with Joey Levy, founder of Simplebet. As reported by Bloomberg in March 2024, Paul's company accrued significant funds since its establishment and boasts a valuation of $375 million.
Entrepreneur Fernando Cao Zheng recently took to X with an analysis of how Paul has supposedly disrupted the multi-billion dollar betting industry as well as the sports media realm.
Zheng alluded to Haliey Welch's Talk Tuah podcast being launched under the Betr Media banner in September 2024, underscoring how Paul deftly capitalized on the viral fame Welch achieved earlier this year and used it to benefit his and her brands.
Suggesting that Paul masterfully captured Gen Z's "attention" with the help of trending personalities like Welch and other organic content, Zheng tweeted:
"Jake Paul's new business will destroy the $102 BILLION betting industry."
In a series of tweets, Zheng highlighted that Jake Paul and Joey Levy's partnership commenced with a chance encounter in Miami. Apparently, Paul and Levy observed Barstool Sports' unorthodox methods and success in sports media and believed they could do even better.
Additionally, as opposed to the more complex traditional sports betting, Paul and Levy aimed to give the new generation of betters a simplified version to purportedly make betting/gaming easier.
Instead of spending billions on advertisement campaigns featuring celebrity endorsements and marketing on different platforms (including television), they chose to use viral content and organically reach netizens, especially today's youth. A notable example of this was Betr's partnership with Haliey Welch and the launching of her podcast.
It was implied that Betr has amassed over 7 million followers, more than 4 billion impressions, and has over 500k paying users. Also, Zheng referenced the B/S with Jake Paul podcast and its unconventional presentation with Paul as the host, featuring unfiltered conversations and viral moments that garner attention organically.
Fernando Cao Zheng predicts timeline for Jake Paul's potential ascent to billionaire status
In another thread on X earlier this month, Fernando Cao Zheng put forth a rather bold prediction concerning Jake Paul's wealth. In one of his tweets, Zheng asserted that he was willing to bet his life savings that Paul would be a billionaire by the year 2029.
Akin to his recent tweets, Zheng seemingly attributed Paul's business success to his unparalleled ability to captivate Gen Z's attention.
Jake Paul's (11-1, 7 KOs) most recent professional boxing match witnessed him defeat former undisputed heavyweight champion Mike Tyson via unanimous decision on Nov. 15, 2024. Many lambasted the 27-year-old Paul for fighting the 58-year-old Tyson rather than facing full-time boxers around his age.
Nevertheless, 'The Problem Child' has consistently shut down the criticism about his choice of opponents. Apart from dispelling the rumors regarding the Tyson fight, he jibed at the "old ego driven men" trying to change boxing. He reiterated that he wields considerable influence in the sport. Paul also indicated that he's set to make an announcement, presumably related to his next fight, soon.