Sui Becomes official blockchain partner for ONE Championship
The world’s largest martial arts organization will leverage Sui’s technology for its products and highly anticipated mobile game ONE Fight Arena built in partnership with Animoca Brands.
Singapore, September 17, 2024 —
Sui, a cutting-edge Layer 1 blockchain, today announced it will be the official blockchain partner of ONE Championship, the world’s largest martial arts organization.
Through this partnership, Sui will be integrated into various ONE products, including ONE Fight Arena—the promotion’s highly anticipated official Web3-enabled free-to-play mobile game built in partnership with Animoca Brands and its subsidiary Notre Game.ONE Fight Arena features ONE’s robust roster of world champion martial artists and vast IP library.
Central to the development of this deal was sports marketing agencyPinDrop. The London-based agency has established a unique approach to developing partnerships between emerging technology companies and global sports rightsholders, using their proprietary formula which includes real-time market data and is adaptive to individual client needs.
PinDrop focuses on product and integration first before utilising a data-backed approach to negotiate strategic marketing assets that will really turn the dial for the brand and partnership.
“Time and time again, we have seen Web3 brands fall into the trap of hollow branding deals, with minimal tech integration or showcase. From our first call with Sui, there was a strong alignment and shared desire to set the standard on how blockchain can shape the future of fan engagement,” said Menino Pereira, Co-Founder of PinDrop and former technology consultant.
“ONE Championship proved to be the perfect partner in achieving this given they were already building in Web3, and have a global tech-savvy audience fuelling an unstoppable growth trajectory.”
Sui’s integrations will include a comic/manga series about ONE athletes accessible through zkLogin and powered by the Walrus protocol on Sui, a free-to-play pick’em game where fans can win a variety of rewards and phygital collectibles that blend physical and digital aspects.
About Sui
Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed from the ground up to make digital asset ownership fast, private, secure, and accessible to everyone. Its object-centric model, based on the Move programming language, enables parallel execution, sub-second finality, and rich on-chain assets. With horizontally scalable processing and storage, Sui supports a wide range of applications with unrivaled speed at low cost. Sui is a step-function advancement in blockchain and a platform on which creators and developers can build amazing user-friendly experiences. For more information about Sui, please visit https://sui.io.
About ONE
ONE is the world’s largest martial arts organization, ranking among the world's top-five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. ONE produces and distributes world-class events across more than 190 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts including MMA, Muay Thai, kickboxing, Brazilian Jiu-Jitsu, and more. ONE can be viewed on many of the largest global free-to-air and digital broadcasters, including Prime Video, Sky Sports, Globo, beIN SPORTS, Channel 7 HD, Seven Network, SuperSport, DAZN, La Liga TV, Claro Sports, Star Sports, iQIYI, One Sports, U-NEXT, Coupang, NET TV, Vidio, Mediapro, Skynet, Mediacorp, Match TV, and more.
About Pindrop
PinDrop is a sports marketing agency dedicated to empowering brands and rightsholders to discover, deliver, and optimise sponsorship opportunities through an insights-led approach.