A look into Russell Wilson's wife Ciara's multi-million dollar brand endorsement deals
Russell Wilson and Ciara have become one of the most famous couples in the National Football League. While both of them are highly regarded in their own fields, together they form a power couple and a loving family with three children.
Ciara, who began her career as a model and singer, is also quite business savvy and has made some high-profile endorsement deals throughout her career. She and Russell have part ownership in the Seattle Sounders FC. She is also a co-founder and investor in Ten to One brand rum.
Of all the brand and sponsorship deals that she has, there are some that have made her wealthier than others. These deals show that she is not only an entertainer but also a very good businesswoman.
Here is a list of the five biggest endorsement deals that she has signed.
#5 Kohls
In 2019, Ciara announced via her Instagram page that she had signed on to partner with Kohl's. She and the department store showcased the Nine West brand shoe collection that is now in every store. She went on to say that she was a big fan of the designer shoes, dating back to when she first started wearing heels.
She went on to say that a clothing line focused on women's wear would also be debuting at Kohl's as part of her partnership.
Explore the 2024 NFL Draft with our free Mock Draft Simulator. Take charge of your preferred NFL team as if you were the GM, engaging in an immersive experience of mock drafting and strategic decision-making.
#4 Adidas
The singer signed an endorsement deal with Adidas back in 2010. At the time, the contract was said to be quite lucrative, but the exact numbers were not released. She was initially part of a global marketing campaign that also featured soccer superstar David Beckham.
#3 Wilhelmina
In 2009, she signed a multi-million deal with Wilhelmina Models. That deal led her to modeling for various global fashion magazines. These include Vogue and Vibe Magazine. It also enhanced her career just a few years after releasing her first single.
Looks like @ciara is pregnant! Congratulations! ow.ly/MLjL305AO7Q https://t.co/Ok5OV8PF2M
In 2016 however, the singer and model joined IMG Modeling company, leaving Wilhelmina.